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Usage Segmentation Marketers are familiar with that the occasion or situation frequently determines what consumers will purchase or consume. For this reason they occasionally fo
Q. Explain Spreading activation ? Spreading activation involves the proposal of one memory 'triggering' another one. For instance one might think of Coke every time one remembe
Investigate the planning principles and range of tools and techniques involved in developing a general or marketing strategy (a) Select an organisation to use as a case study or
Q. Define the Sub-culture categories? A sub-culture is an identifiable cultural group, distinct which while following the dominant cultural values of the overall society as wel
mention and explain five measures that will make a displeased customer patronize the school canteen
Consumer mind black box. Explain.
Freudian theory: _ The idea that much of human behaviour stems from a fundamental conflict between a person's desire to gratify his/her physical needs and the necessity to func
Once the alternatives have been evaluated the consumer is ready to make a purchase decision. Sometimes purchase intention doesn't result in an actual purchase. The marketing organi
Mention the importance of brand personality to the brands and identify the brand personality associated with the Parker pen
Q. Maslow's need hierarchy theory ? >>The ultimate state in the hierarchy is hard to achieve. Certain requirements can be placed in different areas >>Of the hierarchy example
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