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Q. Concept of problem recognition search and evaluation? Ans: Problem Recognition. One model of consumer decision making occupy several steps. The initial one is problem rec
Explain why survey method is so popular Survey method is popular for various reasons. One of the major reasons is that data collection is a function of correctly designing and
Q. How does the customer use the information obtained? A significant determinant of the extent of evaluation is whether the customer feels 'involved' in the product. By partici
Mention the importance of brand personality to the brands and identify the brand personality associated with the Parker pen
Usage Segmentation Marketers are familiar with that the occasion or situation frequently determines what consumers will purchase or consume. For this reason they occasionally fo
what is cost plus pricing nd give some examples of cost plus pricing?
concept of tergeting
Ask 1 A Chennai based soft –drink company has proposed to launch a new variant of Soft-drink in three flavours lemon , rose , and orange priced at Rs.6 /- ,Rs.7/- Rs.8 /- in 300ml
Explain about the Internal consistency reliability Internal consistency reliability is used to assess the reliability of a summated scale where several items are summated to fo
Surrogate Information Errors: this type of error occurs when the information sought by the researcher is different from the information needed to solve the problem. For example whe
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