Explain research nature and objectives in addition to types, Marketing Research

Assignment Help:

Explain research nature and objectives in addition to types

(1)To identify and find solutions to the problems:

Research is essential to understand the problem in depth. For instance: >

  • Why is that demand for a product is falling?
  • Why is there a business fluctuation once in three years?

By identifying the problem as above; it's easy to collect the relevant data to solve problem.

(2) To help making decision:

Research is helpful for making the decision. For instance: Would we maintain the advertising budget same as last year? Research shall answer this question.

(3) To find alternative strategies:

Research is helpful to find substitute strategies. For instance: Would we follow push strategy or pull strategy to promote the product.

(4) To develop new concepts.

 


Related Discussions:- Explain research nature and objectives in addition to types

Institutional framework , INSTITUTIONAL FRAMEWORK : Institutional framewor...

INSTITUTIONAL FRAMEWORK : Institutional framework for providing finance comprises Reserve Bank of India, Commercial Banks, Export Import Bank of India and Export Credit and Guaran

Job evaluation points salary survey, Below is a set of data, which you are ...

Below is a set of data, which you are to plot. Then tell me how many pay structures and what jobs should be included in the pay structure(s). In your answer you are to show me the

Give a overview of organizational buying behavior, Q: Give a descriptive ov...

Q: Give a descriptive overview of organizational buying behavior? Ans: Selling strategies that objective the organisational customer and use the concept of the buying centre bu

Forward contracts-foreign exchange risks, Forward Contracts : As you have ...

Forward Contracts : As you have learnt that entering into forward contract is one of the important method of dealing with the foreign exchange risk. Let us also remind you that in

Explain about marketing, Explain about marketing. Marketing is a pervas...

Explain about marketing. Marketing is a pervasive phenomenon in the current day world. Each day we are exposed to marketing of goods and services, as well as ideas. It may be d

Describe about the generic information questions, Describe about the Generi...

Describe about the Generic information questions Generic information questions are divided into two key areas: classification information questions and identification informati

Internal and external criterai of research problem, AskWhat are the interna...

AskWhat are the internal and external criteria of selecting a research problem?

Rbi code number-other provisions, RBI Code Number: This code number is...

RBI Code Number: This code number is a requirement under the Foreign Exchange Regulation Act (FERA). For obtaining the code number, the firm has to apply to the Divisional Off

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd