Explain nonprobability and probability sampling techniques, Marketing Research

Assignment Help:

Provide a short note highlighting major differences between nonprobability and probability sampling techniques?

Answer

Probability sampling is more robust in comparison as in this technique every sampling unit has a nonzero, known chance of getting selected in final sample. Nonprobability techniques conversely, don't use chance selection procedure. Instead, they depend on personal judgement of the researcher. Results obtained by using probability sampling can be generalized to target population within a specified margin of error through use of statistical methods. Put simply, probability sampling enables researchers to judge reliability and validity of findings in comparison to defined target population. Just in case of nonprobability sampling, selection of every sampling unit is unknown and hence, potential error between sample and target population can't be computed. Hence, generalizability of findings generated through nonprobability sampling is limited. When probability sampling techniques are robust in comparison one of the key disadvantages of such techniques is difficulty in attaining a current, complete and accurate listing of target population elements.

 


Related Discussions:- Explain nonprobability and probability sampling techniques

Common obstacles in consumer behaviour, Q. Common obstacles in consumer beh...

Q. Common obstacles in consumer behaviour? When first beginning to understand as well as apply Lifestyle and psychographics communicators often run into three impediments. *

Sources of information- exports, SOURCES OF INFORMATION : An exporter woul...

SOURCES OF INFORMATION : An exporter would like to know about the market conditions and business practices in foreign countries. Let us study some major sources of information whi

Assignment, how should i write my assignment

how should i write my assignment

Purpose of review, Purpose of Review The reasons for review of related l...

Purpose of Review The reasons for review of related literature are: 1.To gain a background knowledge of the research topic. 2. To identify the concepts relating to it pote

Me, what is the best way to obtain information about what consumers actuall...

what is the best way to obtain information about what consumers actually do

Special contracts-export sales contract, SPECIAL CONTRACTS : You have lear...

SPECIAL CONTRACTS : You have learnt that the applicable law can be the law of either party or that of a third party. It will be the Indian Contracts Act, if Indian law will apply.

Packing credit-eligibility, Eligibility: Packing credit is available to al...

Eligibility: Packing credit is available to all exporters whether merchant exporters, Export1 Trading/Star Trading/Super Star Trading Houses and manufacturer exporters. Manufactur

Explain black box model of consumer behaviour, Q. Explain Black box model o...

Q. Explain Black box model of consumer behaviour? ENVIRONMENTAL FACTORS BUYER'S BLACK BOX BUYER'S RESPONSE Marketi

Methods of dealing with foreign exchange risks, METHODS OF DEALING WITH FOR...

METHODS OF DEALING WITH FOREIGN EXCHANGE RISKS A firm can deal with foreign exchange risks in the following ways: 1) Taking Risk: The firm may decide to bear the risk if t

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd