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Types of cognitive involvement
Cognitive involvement - where a person is enthused to learn all s/he can about the product.
Export promotion Capital Goods Scheme: Capital goods both new and second hand, may be imported under the Export promotion Capital Goods (EPCG) Scheme. The import of second hand ca
Q. Explain the Marketer role? _ Marketers try to create products as well as services that will provide the desired benefits that permit the consumer to reduce the tension.
RIGHTS AND DUTIES UNDER PRINCIPAL INCOTERMS: You have learnt various Incoterms. Let us now discuss in brief the provisions for the two major terms viz., FOB and CIF. , FOB
Using marketing theory and concepts critically assess the marketing strategy of a newspaper of your choice. You should start with a general evaluation of their marketing strategy a
Q. Schedules of reinforcement? An additional issue is schedules of reinforcement and extinction . Extinction takes place when behaviour stops having consequences and the behav
Why was Cucina Fresca pasta successful? How would you compare the pizza opportunity to that for pasta? How would you compare the actual product development process for each?
Defining a problem involves the tasks of laying down boundaries within which a researcher shall study the problem with a pre determined objective in view. Defining a research pr
Strike Perils : In marine insurance, strike perils mean events which lead to loss or damage to cargo caused by: i) Strikes, lock-out workmen or persons taking part in labour di
Motivation consigns to the processes that cause people to behave as they do. Motivation take places when require is aroused that the consumer wishes to satisfy. Once a necessitate
Legal Dimension : When the goods are in transit from the exporter to the importer, they are, at different stages, in the custody of different agencies and authorities including th
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