How can you explain information processing, Marketing Research

Assignment Help:

Q: How can you explain Information Processing?

Ans:

A customer can acquire information from several sources:

Personal sources- friends, family, neighbours etc
Commercial sources- salespeople, advertising, retailers, dealers, packaging, point-of-sale displays
Public sources- radio, television, newspapers, consumer organisations and specialist magazines
Experiential sources- examining, handling, using the product

The usefulness as well as influence of these sources of information will vary by product and by customer. Research suggests that customer value and respect personal sources in excess of commercial sources (the influence of 'word of mouth'). The confront for the marketing team is to identify which information sources are mainly influential in their target markets.

Related Discussions:- How can you explain information processing

Export declaration forms , EXPORT DECLARATION FORMS : All exports to which...

EXPORT DECLARATION FORMS : All exports to which the requirement of declaration applies must be declared on appropriate forms. These forms are as follows: GR form (in duplicate)

Segmentation, Can you break down segmentation in simpler terms?

Can you break down segmentation in simpler terms?

Activities that are carried out in marketing research, Question 1: "Mar...

Question 1: "Marketing Research is a systematic and planned formal approach to the collection of marketing information." This implies that there is a formal marketing research

Explain about operant conditioning, Q. Explain about Operant conditioning? ...

Q. Explain about Operant conditioning? Instrumental or else operant conditioning involves a different series of events and this what we usually think of as learning. The common

Retailing, how do beliefs and attitudes influence consumer behavior

how do beliefs and attitudes influence consumer behavior

Personality impacts and perception influences decisions, Q. Personality imp...

Q. Personality impacts and Perception influences decisions? Variety seeking where consumers look for to try new brands not because these brands are expected to be better i

DAGMAR, Write a short note on DAGMAR

Write a short note on DAGMAR

Illustrate about the quantitative and qualitative research, Illustrate abou...

Illustrate about the Quantitative and Qualitative Research Quantitative research is based on the measurement of amount or quantity. It's applicable to phenomena which can be e

Introduction-export sales contract, Introduction: Exports and imports are ...

Introduction: Exports and imports are carried out by traders who are residents of different countries. Goods have to cross national frontiers and several types of physical and fin

Marketing interface, mention and explain five measures that will make a dis...

mention and explain five measures that will make a displeased customer patronize the school canteen

Write Your Message!

Name

Email id

Message

Verfication Code

User Account

All Pages