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Q: How can you explain Information Processing?
Ans:
A customer can acquire information from several sources:
The usefulness as well as influence of these sources of information will vary by product and by customer. Research suggests that customer value and respect personal sources in excess of commercial sources (the influence of 'word of mouth'). The confront for the marketing team is to identify which information sources are mainly influential in their target markets.
Rate of Interest: The interest payable on pre-shipment finance is usually lower than the normal rate, provided the credit is extinguished by lodging the export bills on remittance
Documents in Support of Claims: Every claim has to be supported by documentary evidence. Important documents that should accompany the claim forms are the following: a) Certif
Is it possible to share some insight on various market segments in Indian mobile phone industry and their respective sizes
Ask question #Minimum Nivea (www.nivea.com) is Beiersdorf’s (www.beiersdorf.com) largest brand in terms of sales, product and geographical reach. The brand is a market leader in a
Q. How does the customer use the information obtained? A significant determinant of the extent of evaluation is whether the customer feels 'involved' in the product. By partici
You are the member of an advertising team assembled to develop a promotional campaign for a new digital camera. Develop three headlines for these campaigns each based on one of the
: Outline the distribution system of Green Works, starting from factory to end customer. (Assume there will be local production)
Constructive Total Loss (CTL) : Unlike the actual total loss, CTL is not a physical loss and is not absolute. CTL may be defined as a total loss when the cost of saving, repai
Compare and contrast exploratory, descriptive and causal research designs. Answer Objective of exploratory design is to discover ideas and insights; of descriptive design
what are the duties and rights or obligations of the leasor and lessee and case studies to conflicts on either of the two and how they have been resolved
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