How can you explain information processing, Marketing Research

Assignment Help:

Q: How can you explain Information Processing?

Ans:

A customer can acquire information from several sources:

  • Personal sources- friends, family, neighbours etc
  • Commercial sources- salespeople, advertising, retailers, dealers, packaging, point-of-sale displays
  • Public sources- radio, television, newspapers, consumer organisations and specialist magazines
  • Experiential sources- examining, handling, using the product

The usefulness as well as influence of these sources of information will vary by product and by customer. Research suggests that customer value and respect personal sources in excess of commercial sources (the influence of 'word of mouth'). The confront for the marketing team is to identify which information sources are mainly influential in their target markets.


Related Discussions:- How can you explain information processing

Market research for exploring market opportunities, XYZ mini-mart is a well...

XYZ mini-mart is a well-established retail chain in Singapore or your country of your choice, selling grocery and household goods. Currently, it has 20 outlets and mostly they are

Elucidate the different types of exploratory research design, Elucidate the...

Elucidate the different types of exploratory research designs. Answer Exploratory research design includes many qualitative data collection techniques like in-depth interv

Introduction- exports document, Introduction : In the Previous we learn th...

Introduction : In the Previous we learn the importance and the role of experts in a developing country like India as well as the policy framework in which exporting firms operate

Cancellation and extension of forward contracts, Cancellation and Extension...

Cancellation and Extension of Forward Contracts: If the exporter is not able to deliver even within the option period, he may approach to the bank either for cancellation or for e

How consumer behaviour is effected by attitude, Q. How consumer behaviour i...

Q. How consumer behaviour is effected by attitude and attitude change? Attitudes Introduction . Consumer attitudes are a compound of a consumer's (1) beliefs about (2) fe

How does the customer use the information obtained, Q. How does the custome...

Q. How does the customer use the information obtained? A significant determinant of the extent of evaluation is whether the customer feels 'involved' in the product. By partici

International marketing logistic, difference between heavy lift and long li...

difference between heavy lift and long lift surcharge?

Model, model building is the essence of the operations research approach?

model building is the essence of the operations research approach?

Survey report, How do customers feel about service charges? and can you exp...

How do customers feel about service charges? and can you explain it by demographic characteristics?

Determine the characteristics of research, Characteristics of Research:- ...

Characteristics of Research:- Characteristics of research are as below: - 1. Systematic Approach:- Each step should on your investigation be so planned that it lead to

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd