How can you explain information processing, Marketing Research

Assignment Help:

Q: How can you explain Information Processing?

Ans:

A customer can acquire information from several sources:

  • Personal sources- friends, family, neighbours etc
  • Commercial sources- salespeople, advertising, retailers, dealers, packaging, point-of-sale displays
  • Public sources- radio, television, newspapers, consumer organisations and specialist magazines
  • Experiential sources- examining, handling, using the product

The usefulness as well as influence of these sources of information will vary by product and by customer. Research suggests that customer value and respect personal sources in excess of commercial sources (the influence of 'word of mouth'). The confront for the marketing team is to identify which information sources are mainly influential in their target markets.


Related Discussions:- How can you explain information processing

Construction works policy of current issue, Construction Works Policy : Co...

Construction Works Policy : Construction works policy has been designed to Indian Contractor who executes a civil construction job abroad. This policy protects the contractor from

Objectives-procedures for claiming export incentives, OBJECTIVES After ...

OBJECTIVES After studying this unit, you should be able to : 1.  Explain the need for procedural formalities of export incentives 2.  Describe the process of claiming dut

International mrketing, List out the secondary sources of information while...

List out the secondary sources of information while pursuing market research.

How can the marketing organization raise the likelihood, Q. How can the mar...

Q. How can the marketing organization raise the likelihood? At this time the consumer compares the brands as well as products that are in their evoked set. How can the marketin

What do you mean by vicarious learning, Q. What do you mean by Vicarious le...

Q. What do you mean by Vicarious learning? The consumer doesn't always require going through the learning process himself or herself-sometimes it is possible to learn from obs

Marketing environment for organisations, Explore the implications of chang...

Explore the implications of changes in the general  and marketing environment for organisations (a) How has the current business and economic climate affected your organisation'

Deemed exports, Deemed Exports: It refers to those transactions in which t...

Deemed Exports: It refers to those transactions in which the goods supplied do not leave the country and the payment for such goods are made in India. The supply of goods shall be

Chocolate consumers feeling guilty for the wrong reasons, This brief case s...

This brief case study highlights the risks a company might face if it makes the wrong call in relation to its ethical marketing policies. The case study discusses the case of Cadbu

Factors that influence the effectiveness of operant learning, Q. Factors th...

Q. Factors that influence the effectiveness of operant learning ? Numerous factors influence the effectiveness of operant learning. Generally the closer in time the consequen

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd