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These roadblocks are able to be removed by applying lifestyle & psychographic segmentation. When motivations, attitudes, personality characteristics and belief systems are analyzed mathematically or statistically to determine groups with considerably different attitudes the result is a lifestyle & psychographic segmentation. When psychographics are segmented the requirement to either oversimplify or use averages evaporates and communicators are able to select the most effective message for each segment. For one segment a message may corroborate an established viewpoint and for another a targeted message will change a mindset. Segments that deem an issue or subject to be far more important than does the mythical average could be made up of opinion leaders who influence others' viewpoints. When these heavy segments are measured in a statistically accurate way a communicator can compare before as well as after measures--by segment-to determine the true impact of a program.
This enable the decision maker to select the most appropriate course of action. This needs more care and efforts. If validates or verifies the expected outcomes of each hyp
Non Response Error: It is almost impossible to obtain data from each and every respondent covered in the same. There are always some respondents who refuse to give any information.
Standard Policies The ECGC has designed four types of Standard Policies to provide cover for shipment made on short-term credit. i) Shipments (Comprehensive Risks) Policy
how is service heterogeneity
Extraneous Perils : These are the incidental perils to which the cargo is exposed. These are caused mainly on account of the faults in loading, keeping, carrying and unloading of
Specific Policies : Contracts for export of capital goods or projects for construction works and for rendering services abroad are insured by ECGC on a case to case basis under sp
INTRODUCTION : You have learnt about export credit insurance in Unit 9. As you know, export business involves exchange of currency of one country for that of another country. This
Legal Dimension : When the goods are in transit from the exporter to the importer, they are, at different stages, in the custody of different agencies and authorities including th
INTERNATIONAL CONTRACT TERMS: Since in international transactions, traders are from diverse nations, specific term should be interpreted in a similar way by all the parties concer
Uses or importance to economy: 1. Production: suitable production, functions are adopted to meet the market demand. In the absence of marketing research, production wil
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