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These roadblocks are able to be removed by applying lifestyle & psychographic segmentation. When motivations, attitudes, personality characteristics and belief systems are analyzed mathematically or statistically to determine groups with considerably different attitudes the result is a lifestyle & psychographic segmentation. When psychographics are segmented the requirement to either oversimplify or use averages evaporates and communicators are able to select the most effective message for each segment. For one segment a message may corroborate an established viewpoint and for another a targeted message will change a mindset. Segments that deem an issue or subject to be far more important than does the mythical average could be made up of opinion leaders who influence others' viewpoints. When these heavy segments are measured in a statistically accurate way a communicator can compare before as well as after measures--by segment-to determine the true impact of a program.
Drawback Rates : Two types of drawback rates are available: 1) All Industry Rates: These are published in the form of notification by the government every year and are normal
is control and strengh is same in order to do the marketing plan ?.
Explain the significance of pilot testing in questionnaire building. Answer Once preliminary questionnaire has been developed a researcher must test the questionnaire on a
Q: What are the different needs and motives of the consumer according to which a consumer buy the product? Ans: Needs : Requires can be explained in the following manner:
Q: How can you explain the concept of motivation and involvement? Ans: Motivation : Motivation demotes to the processes that cause people to behave as they do. Motivat
Question 1: "Decision makers and researchers usually use the ideas generated in secondary data as a very strong foundation to primary data design and collection. However, they
State the Nature of Research The nature of research are as below:- (1) Objective & Logical: - Research strives to be logical and objective, applying each possible test
Introduction : In the Previous we learn the importance and the role of experts in a developing country like India as well as the policy framework in which exporting firms operate
if open a go green hotel,what are the global environment?
Coverage and Institute Cargo Clause : Generally these perils are grouped in categories. Depending on the types of cargo policies (which exclude war and strike covers) are: Institu
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