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These roadblocks are able to be removed by applying lifestyle & psychographic segmentation. When motivations, attitudes, personality characteristics and belief systems are analyzed mathematically or statistically to determine groups with considerably different attitudes the result is a lifestyle & psychographic segmentation. When psychographics are segmented the requirement to either oversimplify or use averages evaporates and communicators are able to select the most effective message for each segment. For one segment a message may corroborate an established viewpoint and for another a targeted message will change a mindset. Segments that deem an issue or subject to be far more important than does the mythical average could be made up of opinion leaders who influence others' viewpoints. When these heavy segments are measured in a statistically accurate way a communicator can compare before as well as after measures--by segment-to determine the true impact of a program.
explain Henry Assael Model of buying decision behavior along with the diagram”.
Product development is an interdisciplinary activity requiring contributions from almost every part of a company. Three areas that are always involved are: Design Manufact
Export promotion Capital Goods Scheme: Capital goods both new and second hand, may be imported under the Export promotion Capital Goods (EPCG) Scheme. The import of second hand ca
RBI Code Number: This code number is a requirement under the Foreign Exchange Regulation Act (FERA). For obtaining the code number, the firm has to apply to the Divisional Off
Form of Contract: There are no universally acceptable norms as to the form of export contracts. It need not be a formal document signed by both the parties and it need to be s
Procedural Formalities : The ECGC has three types of claim forms: (i) Form No.501 for claims rising due to non payment for goods accepted by the buyer, (ii)Form No.502 for claims
Whom do members of a sales force typically represent?
A review of 100 opera patrons was conducted. Respondents were asked how often they attended the symphony in a neighbouring city. The frequency of attendance was partitioned into
Explain the steps involved in a research process.
How student strike effect on Quebec? How student strike effect on other province of Canada? Which people are involved in it? (Students and people who want Quebec different from Can
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