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These roadblocks are able to be removed by applying lifestyle & psychographic segmentation. When motivations, attitudes, personality characteristics and belief systems are analyzed mathematically or statistically to determine groups with considerably different attitudes the result is a lifestyle & psychographic segmentation. When psychographics are segmented the requirement to either oversimplify or use averages evaporates and communicators are able to select the most effective message for each segment. For one segment a message may corroborate an established viewpoint and for another a targeted message will change a mindset. Segments that deem an issue or subject to be far more important than does the mythical average could be made up of opinion leaders who influence others' viewpoints. When these heavy segments are measured in a statistically accurate way a communicator can compare before as well as after measures--by segment-to determine the true impact of a program.
Attitude Change Strategies . Changing attitudes is in general very difficult particularly when consumers suspect that the marketer has a self-serving agenda in bringing about thi
Q. Benefit segmentation in consumer behaviour? The benefit segmentation approach is foundation upon the belief that it is possible to measure consumer value systems in detail t
just give an example of firm write about socially responsible indicating brief desciption?
An experiment aims at measuring the impact of one or more independent variables on a dependent variable. For example take the case of the impact of training on the performance of s
from domestic products to skin care product. what will be the marketing plan
What are the limitations of marketing research? Answer There are two main limitations of marketing research. a. It can't provide decision directly. Marketing research c
Q. How consumer behaviour is effected by Beliefs? The initial component is beliefs . A consumer may perhaps hold both positive beliefs toward an object (example coffee tastes
Q. How consumer behaviour is effected by attitude Change? Affect . Consumers as well hold certain feelings toward brands or other objects. Occasionally these feelings are base
Packing Credit : The basic purpose of packing credit is to enable the eligible exporters to procure process, manufacture or store the goods meant for export. Packing credit refe
Agency Commission on Exports : Authorised dealers may allow payment of commission, either by remittance or by deduction from invoice value, on application submitted by the exporte
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