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Question 1:
The product manager when introducing a new product wants the product to enjoy a long and happy life.
(a) How will the ‘life' of a product be conceptually analysed?
(b) How can this concept help the marketer for developing good marketing strategies for different stages of the product's life?
Question 2:
a) Distinguish between the marketing concept and the societal marketing concept
b) Elaborate on the benefits of using the internet as a marketing tool
Question 3:
(a) Using examples, describe two characteristics of services.
(b) Elaborate on the elements of the marketing mix for services.
regression line drawn asY=C+1075x, where x was 2, and y was239, given that y intercept was 11
Rate of Interest: The interest payable on pre-shipment finance is usually lower than the normal rate, provided the credit is extinguished by lodging the export bills on remittance
Document for Claims The claims on the insurers should be submitted duly supported by the following documents i) Original insurance policy or certificate of insurance duly en
Exemption under Bond under Rule 13: The procedure under this Rule is similar to the one under Rule 12, except that under this Rule appropriate bond is to be executed. Under t
Question 1: (a) Explain the term "secondary data sources". (b) Why should a company use all potential sources of secondary data before initiating primary data research? (
Identify three or more of the secondary sources of information available to REI.
Legal Framework : Section 50 of the Indian Customs Act requires the exporter to file a declaration in a prescribed form and submit supporting documents to enable the customs autho
mention and explain five measures that will make a displeased customer patronize the school canteen
Question: (a) How would you transform a normal website to a one-to-one interactive site? List down the steps. (b) Describe the concept of a ‘virtual community' and how such
Question: (i) What is cost-plus pricing method? Why is its application particularly problematic in service industries? (ii) Discuss the factors which might influence the p
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