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Question 1:
The product manager when introducing a new product wants the product to enjoy a long and happy life.
(a) How will the ‘life' of a product be conceptually analysed?
(b) How can this concept help the marketer for developing good marketing strategies for different stages of the product's life?
Question 2:
a) Distinguish between the marketing concept and the societal marketing concept
b) Elaborate on the benefits of using the internet as a marketing tool
Question 3:
(a) Using examples, describe two characteristics of services.
(b) Elaborate on the elements of the marketing mix for services.
explain henry assael model
Types of cognitive involvement Cognitive involvement - where a person is enthused to learn all s/he can about the product. Product involvement > the consumer's stage
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what will be the scope for the above study for imc in b2b market domain and SWOT analysis,future growth and prospects of the study
Extraneous Perils : These are the incidental perils to which the cargo is exposed. These are caused mainly on account of the faults in loading, keeping, carrying and unloading of
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