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Question 1:
The product manager when introducing a new product wants the product to enjoy a long and happy life.
(a) How will the ‘life' of a product be conceptually analysed?
(b) How can this concept help the marketer for developing good marketing strategies for different stages of the product's life?
Question 2:
a) Distinguish between the marketing concept and the societal marketing concept
b) Elaborate on the benefits of using the internet as a marketing tool
Question 3:
(a) Using examples, describe two characteristics of services.
(b) Elaborate on the elements of the marketing mix for services.
Q. Explain different market segments in given problem? You should identify two competing products or services that aim at different market segments. Ideally one of these should
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Ask question #Minimum Nivea (www.nivea.com) is Beiersdorf’s (www.beiersdorf.com) largest brand in terms of sales, product and geographical reach. The brand is a market leader in a
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