Proactive interference, Marketing Research

Assignment Help:

 

There are various reasons why retrieval can fail or in less fancy terms how we come to forget. One is decay at this time information that is not accessed frequently essentially 'rusts' away. For instance we mayn't remember the phone number of a friend to whom we haven't spoken for several months and may forget what brand of bullets an aunt prefers if we have not gone ammunition shopping with her lately. Other times the difficulty may rest in interference. Proactive interference engages something we have learned interfering with what we will late later. Therefore if we remember that everyone in our family always used Tide we may have more complexity later remembering what other brands are available. You may be not capable to remember what a new and less important friend's last name is if that person shares a first name with an old friend. For instance if your best friend for many years has been Jennifer Smith you may have difficulty remembering that your new friend Jennifer's last name is Silverman. In retroactive interference the difficulty is the reverse-learning something new blocks out something old. For instance if you once used WordPerfect than then switched to Microsoft Word you may have difficulty remembering how to use WordPerfect at a friend's house-more so than if you had simply not used any word processing program for some time.

Memorability is able to be enhanced under certain conditions. One is more probable to remember favourable-or likable stimuli (all other things being equal). Salience-or the degree to which something is highly emphasized or very clearly evident-facilitates memory.

Therefore a product which is very visible in an ad as well as handled and given attention by the actors will more likely be remembered. Prototypicality involves the degree to which a stimulus is a 'perfect' instance of a category. Consequently people will more likely remember Coke or Kleenex than competing brands. Congruence engages the 'fit' with a situation. Since memory is frequently reconstructed based on what seems plausible something featured in an appropriate setting-example charcoal on a porch next to a grill rather than in a garage or kitchen-is more likely to be remembered (unless the incongruence triggers an elaboration-life is complicated!) Redundancies engage showing the stimulus several times. Therefore if a given product is shown several places in a house-and if the brand name is repeated-it is more likely to be remembered.

Priming involves tying a stimulus with something consequently that if 'that something' is encountered the stimulus is more likely to be retrieved. Therefore for instance when one thinks of anniversaries the Hallmark brand name is more probable to be activated.


Related Discussions:- Proactive interference

Types of non sampling errors, Defective Problem Definition: Problem on whic...

Defective Problem Definition: Problem on which research is to be undertaken should be precisely defined. For example a study on unemployment must be clear as to the concept o

Techniques involved in defining a problem, Defining a problem involves the ...

Defining a problem involves the tasks of laying down boundaries within which a researcher shall study the problem with a pre determined objective in view. Defining a research pr

How consumer behaviour is effected by attitude change, Q. How consumer beha...

Q. How consumer behaviour is effected by attitude Change? Affect . Consumers as well hold certain feelings toward brands or other objects. Occasionally these feelings are base

Permitted methods, Permitted Methods : Export payment must be received in ...

Permitted Methods : Export payment must be received in a currency appropriate to the country of final place of destination of the goods as declared on GR. etc., forms. Reserve Ran

Core Aspects of Markting, If asking custoemrs if they have problems, would ...

If asking custoemrs if they have problems, would it be exchange function of marketing?

International marketing, Define international marketing and furnish its fea...

Define international marketing and furnish its features.

Exploratory research, Here the hypothetical solution or actions are explore...

Here the hypothetical solution or actions are explored and evaluated by the decision marker. These studies do not require extensive efforts as information from previous studies can

Financial guarantees, FINANCIAL GUARANTEES: Exporters require adequate fin...

FINANCIAL GUARANTEES: Exporters require adequate financial support from banks to carry out their export contracts; ECGC's guarantees protect the banks from losses on account of th

Advance intermediate licence, Advance Intermediate Licence : An advance ...

Advance Intermediate Licence : An advance intermediate licence is granted to a manufacturer exporter for the import of inputs required in the manufacture of goods to be supplied

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd