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Q. What are the Motivational conflicts?
Motivational conflicts:
_ Positively valued goals means consumers are motivated to approach the goal and will seek out products that will be instrumental in attaining it.
_ Avoiding negative goals means consumers are motivated to evade a negative outcome structuring their purchases or consumption activities.
Cog-native dissonance:
_ Premise that people have a requirement for consistency and order in their lives and that a state of tension and conflict is created when beliefs or behaviours conflict with one another.
_ The conflict possibly resolved by cognitive dissonance reduction where people are motivated to reduce this inconsistency and eliminate the unpleasant tension.
a.Sampling error is measurable while it is not easy to measure a non sampling errors. b.Sampling error decrease as the sample size increase. This is not necessarily so in the ca
Q. How consumer behaviour is effected by attitude Change? Affect . Consumers as well hold certain feelings toward brands or other objects. Occasionally these feelings are base
Literature Study i) Overview of the organization: First paragraph in this chapter contains the areas of related literature reviewed and outline of the presentation of this l
If asking custoemrs if they have problems, would it be exchange function of marketing?
what are the duties and rights or obligations of the leasor and lessee and case studies to conflicts on either of the two and how they have been resolved
Advantages of --Duality in linear programming?
Consumers are engage in both internal as well as external information search. Internal search engages the consumer identifying alternatives from his or her memory. For certai
Excise Rebate Policy : The scheme under which the Central Excise exemption or refund is provided is popularly known as Rebate of Central Excise. This scheme operates under Section
Non Response Error: It is almost impossible to obtain data from each and every respondent covered in the same. There are always some respondents who refuse to give any information.
discuss perception of risk is critical to the customer whem making a puchase decision.
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