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Q. What are the Motivational conflicts?
Motivational conflicts:
_ Positively valued goals means consumers are motivated to approach the goal and will seek out products that will be instrumental in attaining it.
_ Avoiding negative goals means consumers are motivated to evade a negative outcome structuring their purchases or consumption activities.
Cog-native dissonance:
_ Premise that people have a requirement for consistency and order in their lives and that a state of tension and conflict is created when beliefs or behaviours conflict with one another.
_ The conflict possibly resolved by cognitive dissonance reduction where people are motivated to reduce this inconsistency and eliminate the unpleasant tension.
Determine the important factors of marketing research? Marketing Research involves following: - i) Product Research: - Assessment of suitability of goods with respect to
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Q. How can the marketing organization raise the likelihood? At this time the consumer compares the brands as well as products that are in their evoked set. How can the marketin
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Evaluate the relationship between brand loyalty, corporate image and repeat purchase
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Limitations of the marketing research: Fragmently: many times, marketing research tends to be fragmently in its approach as a result of which it becomes difficult to have an
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