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Q. What are the Motivational conflicts?
Motivational conflicts:
_ Positively valued goals means consumers are motivated to approach the goal and will seek out products that will be instrumental in attaining it.
_ Avoiding negative goals means consumers are motivated to evade a negative outcome structuring their purchases or consumption activities.
Cog-native dissonance:
_ Premise that people have a requirement for consistency and order in their lives and that a state of tension and conflict is created when beliefs or behaviours conflict with one another.
_ The conflict possibly resolved by cognitive dissonance reduction where people are motivated to reduce this inconsistency and eliminate the unpleasant tension.
Exchange Control: Exchange control means official intervention with the foreign exchange of a country. It is a system of rationing foreign exchange among competing demands for it,
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Q. Explain Internal psychological procedure? The relevant internal psychological procedure that is associated with information search is perception. Perception is defined like
Here's where most advertisers fall down as well as you can stand head & shoulders above the crowd Tell your full story. Don't formulate people try to figure out on their own why th
IMPORTANCE OF EXPORTS : Look at Table for clear understanding of India's Exports Imports and Trade Balance. The table shows that India's Trade Balance was -2 Crores during 1950-5
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You are the member of an advertising team assembled to develop a promotional campaign for a new digital camera. Develop three headlines for these campaigns each based on one of the
Specific Policies : Contracts for export of capital goods or projects for construction works and for rendering services abroad are insured by ECGC on a case to case basis under sp
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