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Why is qualitative research techniques called exploratory research by many?
In recent years, qualitative research has come to refer to selected research methods used in exploratory research designs. Quantitative research techniques instead are more directly related to descriptive and causal designs than exploratory design. Hence many people use the term qualitative and exploratory interchangeably though a researcher must avoid doing the same.
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Write a short note about comparative scaling techniques As name suggests comparative scaling includes direct comparison of stimulus objects with one another. For instance, manage
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What are the limitations of marketing research? Answer There are two main limitations of marketing research. a. It can't provide decision directly. Marketing research c
explain henry assael model
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