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Write a 350- to 700-word paper addressing the following:
o Define the problem or opportunity you plan to address in your final project. Defining a marketing problem or opportunity requires you to pose unresolved issues facing the organization and identify the information that may resolve those issues. Reference 4.1 on p. 99 of the text for a list of questions to help identify the problem or opportunity of an organization.
o Choose one research design type. The research design is the framework for a study that collects and analyzes data. Refer to pp. 103-105 of the text for more information on the three types of research designs.
o Provide a brief explanation of the design type you have chosen
o Explain why this design type is appropriate for the problem or opportunity you have defined.
Provide a brief explanation of the collection techniques you have chosen.
Explain why these specific techniques are appropriate for your chosen problem or opportunity.
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War Perils: War perils covered by the Institute War Clauses refer to following events: i) War, civil war, revolution, rebellion, insurrection or civil strike or any hostile act
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Something unique that you have to tenders. Not necessarily completely unique. You can appear unique by merely packaging your product or service in a unique way. For instance a lawy
Q. Explain the cognitive involvement profile? The perceived significance of the potential negative consequence of a bad purchase. The likelihood of making a bad purchase
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