Literature search procedure, Marketing Research

Assignment Help:

The above table shows that a researcher has to review the various kinds of literature relating to the selected field of study. How can be identify the related materials? This research procedure involves a series of steps. The exact sequence will vary depending upon the subject and the knowledge of the researcher. A general approach is suggested below:

1.Request learned professors librarians or others familiar with the field to suggest relevant references.

2.Find out whether any bibliography already prepared on the subject is available in the library. See the bibliographic index if any maintained in the library.

3. Consult bibliographies in the these on the topic and related topics.

4.See the card catalogues of the library. (I)Author catalogue cards if the authors of books are known: (II) subject catalogue cards to locate the titles and other details of the books on the subject.

5.Examine periodicals monographs reports and conference proceedings and other materials including microfilms available in the library.

6.Consult reference cited in the books and articles already located. Each book or article will be a means for locating additional references.

7.Consult the abstract journal on the subject or abstracts section in the journals relating to the subject.

8. See the book review pages in the daily newspapers and in the journals.


Related Discussions:- Literature search procedure

Documentary requirements for customs clearance , Documentary Requirements ...

Documentary Requirements For movement of goods by air or by sea, the customs permission for shipment is given on a prescribed document, known as Shipping Bill. In other cases (

Databases, 4 types of maintaining a database and description

4 types of maintaining a database and description

Give a overview of organizational buying behavior, Q: Give a descriptive ov...

Q: Give a descriptive overview of organizational buying behavior? Ans: Selling strategies that objective the organisational customer and use the concept of the buying centre bu

Brand promotion, Brands and businesses in just about every industry are in ...

Brands and businesses in just about every industry are in a state of war with their competitors through promotions and marketing strategies. Majority of renowned brands have been f

Define the sub-culture categories, Q. Define the Sub-culture categories? ...

Q. Define the Sub-culture categories? A sub-culture is an identifiable cultural group, distinct which while following the dominant cultural values of the overall society as wel

Marketing reasearch process, Marketing Reasearch Process: 1. specifyin...

Marketing Reasearch Process: 1. specifying research objectives: In this step of the research process researchers must first obtain answer to the question," what is the purpos

Examine the role and importance of marketing research, Question 1: "Mar...

Question 1: "Marketing research ethics refers to taking an ethical and above-board approach to conducting marketing research that does no harm to the participant in the process

Export under claim for rebate of duty , Export under Claim for Rebate of Du...

Export under Claim for Rebate of Duty on Excisable Materials used in the Manufacture of Export Goods (Rule 12 (1) (B)) Under Central Excise Rule 12(1)(B) rebate has been gran

Differentiate between primary and secondary research, Question: The Bel...

Question: The Belle Mare water park was set up in 1999, with the objective of providing leisure facilities to Mauritians and tourists. The park did not enjoy the expected succ

Measurement problems in demands for resources, Q. Measurement problems in d...

Q. Measurement problems in demands for resources? Social influence- A student believes that smoking is really cool but since his friends think it's disgusting he doesn't smok

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd