Literature search procedure, Marketing Research

Assignment Help:

The above table shows that a researcher has to review the various kinds of literature relating to the selected field of study. How can be identify the related materials? This research procedure involves a series of steps. The exact sequence will vary depending upon the subject and the knowledge of the researcher. A general approach is suggested below:

1.Request learned professors librarians or others familiar with the field to suggest relevant references.

2.Find out whether any bibliography already prepared on the subject is available in the library. See the bibliographic index if any maintained in the library.

3. Consult bibliographies in the these on the topic and related topics.

4.See the card catalogues of the library. (I)Author catalogue cards if the authors of books are known: (II) subject catalogue cards to locate the titles and other details of the books on the subject.

5.Examine periodicals monographs reports and conference proceedings and other materials including microfilms available in the library.

6.Consult reference cited in the books and articles already located. Each book or article will be a means for locating additional references.

7.Consult the abstract journal on the subject or abstracts section in the journals relating to the subject.

8. See the book review pages in the daily newspapers and in the journals.


Related Discussions:- Literature search procedure

Documentary requirements for customs clearance , Documentary Requirements ...

Documentary Requirements For movement of goods by air or by sea, the customs permission for shipment is given on a prescribed document, known as Shipping Bill. In other cases (

Interviewer bias, This error occurs on account of interview influence in co...

This error occurs on account of interview influence in conducting an interview or wrong recording by him. By putting emphasis on a certain word or phrase in a questionnaire intervi

Proactive interference, There are various reasons why retrieval can fail or...

There are various reasons why retrieval can fail or in less fancy terms how we come to forget. One is decay at this time information that is not accessed frequently essentially '

Researchers errors, How can population definition error be minimised ?

How can population definition error be minimised ?

Export of passenger baggager, Export of Passenger Baggage: Bonafide person...

Export of Passenger Baggage: Bonafide personal baggage may be exported along with the passenger. It may also be exported within one year before or after the Passenger's departure

Bill rate- exchange rate, Bill Rate : Bill rate may also be either bill ...

Bill Rate : Bill rate may also be either bill buying rate or bill selling rate. Let us discuss them in detail. i) Bill Buying Rate: This rate is applied when a foreign bill is p

Marine insurance contract, Marine Insurance Contract : Article 3 of the In...

Marine Insurance Contract : Article 3 of the Indian Marine Insurance Act, 1963 defines marine insurance contract as "It is an agreement whereby the insurer undertakes to indemnify

T, regression line drawn asY=C+1075x, where x was 2, and y was239, given th...

regression line drawn asY=C+1075x, where x was 2, and y was239, given that y intercept was 11

How can the marketing organization raise the likelihood, Q. How can the mar...

Q. How can the marketing organization raise the likelihood? At this time the consumer compares the brands as well as products that are in their evoked set. How can the marketin

Understanding the nature of the problem, Understanding the Nature of the Pr...

Understanding the Nature of the Problem : The next step in defining the problem is to understand its origin and nature clearly. The best way of understanding the problem is to disc

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd