Literature search procedure, Marketing Research

Assignment Help:

The above table shows that a researcher has to review the various kinds of literature relating to the selected field of study. How can be identify the related materials? This research procedure involves a series of steps. The exact sequence will vary depending upon the subject and the knowledge of the researcher. A general approach is suggested below:

1.Request learned professors librarians or others familiar with the field to suggest relevant references.

2.Find out whether any bibliography already prepared on the subject is available in the library. See the bibliographic index if any maintained in the library.

3. Consult bibliographies in the these on the topic and related topics.

4.See the card catalogues of the library. (I)Author catalogue cards if the authors of books are known: (II) subject catalogue cards to locate the titles and other details of the books on the subject.

5.Examine periodicals monographs reports and conference proceedings and other materials including microfilms available in the library.

6.Consult reference cited in the books and articles already located. Each book or article will be a means for locating additional references.

7.Consult the abstract journal on the subject or abstracts section in the journals relating to the subject.

8. See the book review pages in the daily newspapers and in the journals.


Related Discussions:- Literature search procedure

Export of imported goods, Export of Imported Goods: Goods imported may be ...

Export of Imported Goods: Goods imported may be exported in the same or substantially the same form, without a licence provided they are not under the Negative Lists. Export of su

Henry Assael Model, explain Henry Assael Model of buying decision behavior ...

explain Henry Assael Model of buying decision behavior along with the diagram”.

Introduction-export credit insurance, INTRODUCTION : Export business has b...

INTRODUCTION : Export business has become very complex and highly risky. Insolvency rate is on the increase. Balance of payment difficulties have severely affected the capacity of

Risk as an exporter, Risk as an Exporter : you may draw your export bill...

Risk as an Exporter : you may draw your export bills either in rupees or in foreign currencies. If you have drawn your export bills in Indian currency i.e., rupees, you will not

Analyze, Identify three or more of the secondary sources of information ava...

Identify three or more of the secondary sources of information available to REI.

Why marketer need to understand customer evaluation process, Q. Why must a ...

Q. Why must a marketer need to understand the customer evaluation process? The answer lies in the type of information that the marketing team needs to provide customers in diff

How can consumer behavior create diffusion of innovation, Q: How personal i...

Q: How personal influence of consumer behavior can create Diffusion of Innovation.? Ans: Products be likely to go through a life cycle. Primarily a product is introduced. S

Explain primary reseach and cultural sensitivity issues, Questions E...

Questions Explain the ways that primary research in an economically developed nation might differ from research in a developing nation. Compare two specific countries, and u

Filing claims, Filing Claims : The insured will file claim with the insura...

Filing Claims : The insured will file claim with the insurance company after meeting the aforementioned requirements. The insurance company is generally contacted immediately on d

Research for problem formulation, Problem formulation process mainly consis...

Problem formulation process mainly consists of studying situation environment hypothetical solutions or actions and choice of most appropriate course of actions. These studies can

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd