How consumer behaviour is effected by attitude change, Marketing Research

Assignment Help:

Q. How consumer behaviour is effected by attitude Change?

Affect. Consumers as well hold certain feelings toward brands or other objects. Occasionally these feelings are based on the beliefs (example a person feels nauseated when thinking about a hamburger because of the tremendous amount of fat it contains) but there may as well be feelings which are relatively independent of beliefs. For instance an extreme environmentalist may believe that cutting down trees is morally wrong other than may have positive affect toward Christmas trees because he or she insentience associates these trees with the experience that he or she had at Christmas as a child.

Behavioural Intention. The behavioural intention is what the customer plans to do with respect to the object (example buy or not buy the brand). As with distress this is sometimes a logical consequence of beliefs (or affect) however may sometimes reflect other circumstances- example although a consumer doesn't really like a restaurant he or she will go there because it is a hangout for his or her friends.

Attitude-Behaviour Consistency. Consumers frequently don't behave consistently with their attitudes for several reasons:

> Ability. He or she may be not capable to do so. Even though junior high school student likes pick-up trucks and would like to buy one she may lack a driver's license.


Related Discussions:- How consumer behaviour is effected by attitude change

Specific voyage policy, Specific Voyage Policy : A Voyage Policy covers th...

Specific Voyage Policy : A Voyage Policy covers the risks that may arise during a journey from specific place to another. The terms and conditions of the insurance are set out in

Measurement error, This is caused when the information gathered is differen...

This is caused when the information gathered is different from the information sought. For example respondents are asked to indicate whether they own a color television set,. Some

Imports, Imports: You have learnt the provisions related to export at leng...

Imports: You have learnt the provisions related to export at length. As you know, import plays an important role in the economic development of the country. In order to manufactur

Marketing strategy, from domestic products to skin care product. what will ...

from domestic products to skin care product. what will be the marketing plan

Evaluate the extent to which each element of iphone''s market, evaluate the...

evaluate the extent to which each element of i phone''s marketing mix contributes to its success

Describe important characteristics of culture, Q. Describe important charac...

Q. Describe important characteristics of Culture? (1) Culture is comprehensive . This signifies that all parts must fit together in some logical fashion. For instance bowing a

Literature search procedure, The above table shows that a researcher has to...

The above table shows that a researcher has to review the various kinds of literature relating to the selected field of study. How can be identify the related materials? This resea

Concept of problem recognition search and evaluation, Q. Concept of problem...

Q. Concept of problem recognition search and evaluation? Ans: Problem Recognition. One model of consumer decision making occupy several steps. The initial one is problem rec

Bibliographies of libraries, The libraries of some universities and other ...

The libraries of some universities and other educational institution bring out bibliographies on selected subjects. Lists of Books and Publishers Bulletins: a. All leading

Nature of cargo insurance policy, NATURE OF CARGO INSURANCE POLICY ...

NATURE OF CARGO INSURANCE POLICY A marine or cargo insurance policy has an international character and, therefore, a policy taken in one country is acceptable in other coun

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd