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Q. How consumer behaviour is effected by attitude Change?
Affect. Consumers as well hold certain feelings toward brands or other objects. Occasionally these feelings are based on the beliefs (example a person feels nauseated when thinking about a hamburger because of the tremendous amount of fat it contains) but there may as well be feelings which are relatively independent of beliefs. For instance an extreme environmentalist may believe that cutting down trees is morally wrong other than may have positive affect toward Christmas trees because he or she insentience associates these trees with the experience that he or she had at Christmas as a child.
Behavioural Intention. The behavioural intention is what the customer plans to do with respect to the object (example buy or not buy the brand). As with distress this is sometimes a logical consequence of beliefs (or affect) however may sometimes reflect other circumstances- example although a consumer doesn't really like a restaurant he or she will go there because it is a hangout for his or her friends.
Attitude-Behaviour Consistency. Consumers frequently don't behave consistently with their attitudes for several reasons:
> Ability. He or she may be not capable to do so. Even though junior high school student likes pick-up trucks and would like to buy one she may lack a driver's license.
Procedural Formalities : The ECGC has three types of claim forms: (i) Form No.501 for claims rising due to non payment for goods accepted by the buyer, (ii)Form No.502 for claims
Q. Learning model of consumer behaviour? Learning model : Classical psychologists have been concerned in the formation and satisfaction of needs as well as tastes. They disput
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