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This is caused when the information gathered is different from the information sought. For example respondents are asked to indicate whether they own a color television set,. Some of them may respond in the affirmative just to boost their image before an interviewer even though they may not be owing a color television set. Such responses will results in measurement error. This type of error occurs frequently in search studies. Moreover it is difficult to control it as it can arise from several sources.
you purchace a byke so make a assinment with marketing concept
Culture is learned through the following three ways: 1. Formal learning : Parents as well as elders teach children the proper way to behave. For example you have been taugh
Quite frequently marketing studies are based on sample of people or products or stores. The results emerging from such studies are then generalized that is applied to the entire po
You are the member of an advertising team assembled to develop a promotional campaign for a new digital camera. Develop three headlines for these campaigns each based on one of the
Problem 1 List out the secondary sources of information while pursuing market research. Market research for international marketing Secondary sources of information
Export of Jewellery, Indian Currency, Foreign Exchange, Securities, etc. Taking out of personal Jewellery from India by travellers is regulated under the Baggage Rules fram
Advance Intermediate Licence : An advance intermediate licence is granted to a manufacturer exporter for the import of inputs required in the manufacture of goods to be supplied
Q. How can the marketing organization raise the likelihood? At this time the consumer compares the brands as well as products that are in their evoked set. How can the marketin
Explain the steps involved in a research process.
Question 1 Write a short notes on: A. Internet Advertising Techniques B. Difference between traditional marketing and e-marketing
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