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Quite frequently marketing studies are based on sample of people or products or stores. The results emerging from such studies are then generalized that is applied to the entire population. For example if a study is done amongst maruti car owners in a city to know their average monthly expenditure on the maintenance of their car it can be done either by covering all maruti car owners residing in that city or by choosing a sample say 10% of the total Maruti car owners. In the latter case the study may give a different average than the actual average if the entire population is covered. This difference between the sample value and the corresponding population value is known as the sampling error.
Discuss the importance of marketing research report in the overall marketing research process. Answer Marketing research report is the bridge between manager and researche
Responsibilities of the Insured : It is the duty of the insured or his agents, in all cases, to take such measures as may be reasonable to avert or minimise a loss. Further,
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Read the industry profile overview, including the website links, on the page. Complete a SWOT analysis for the selected industry. The SWOT analysis allows a business to understand
Open Policy : Also known as Floating Policy, it has much in a common with the Open Cover. This policy benefits clients with substantial turnover and a large number of despatches
SPECIAL CONTRACTS : You have learnt that the applicable law can be the law of either party or that of a third party. It will be the Indian Contracts Act, if Indian law will apply.
concept of tergeting
This enable the decision maker to select the most appropriate course of action. This needs more care and efforts. If validates or verifies the expected outcomes of each hyp
Post purchase evaluation The EKB model was additional developed by Rice (1993) which suggested there must be a feedback loop Foxall (2005) further suggests the significance of
Consumers are connect in both internal and external information search. Internal search engages the consumer identifying alternatives from his or her memory. For certain s
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