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Q. Buying centre concept?
Applying the buying centre concept
The decision-making unit in a purchasing organisation consists of the buying centre. This is invented of the decider who gives the `yes' or `no' decision the initiator or the user who initiates the require for the product the influencer who exerts influence on the buying process the user who gives feedback on the product the purchasers or the buyers who formalise the purchasing process and the gatekeepers (such as secretaries as well as clerks) who control the flow of information in an organisation.
Explain the term - Marketing Marketing Research stimulates the flow of marketing data from customers and his environment to Organization marketing research tools are applied e
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STAGES OF SHIPMENT : For effecting shipment from ports in India, the exporter, generally through his clearing and forwarding agent, has to comply with procedural formalities of th
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PROCEDURE FOR MAKING A CLAIM : A claim will arise when any of the risks insured under the policy materialises. If an overseas buyer goes insolvent, the exporter becomes eligible f
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