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Q. Buying centre concept?
Applying the buying centre concept
The decision-making unit in a purchasing organisation consists of the buying centre. This is invented of the decider who gives the `yes' or `no' decision the initiator or the user who initiates the require for the product the influencer who exerts influence on the buying process the user who gives feedback on the product the purchasers or the buyers who formalise the purchasing process and the gatekeepers (such as secretaries as well as clerks) who control the flow of information in an organisation.
The credit bank which offers a full range of financial services to the costumers had recently carried out a segmentation exercise which defined four age based segment of potential
Q. Several factors of cultures to adopt new products? Cultures are likely to adopt new products more quickly than others based on several factors: Modernity : The degree to
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evaluate the extent to which each element of i phone''s marketing mix contributes to its success
a.Sampling error is measurable while it is not easy to measure a non sampling errors. b.Sampling error decrease as the sample size increase. This is not necessarily so in the ca
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