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Q. Buying centre concept?
Applying the buying centre concept
The decision-making unit in a purchasing organisation consists of the buying centre. This is invented of the decider who gives the `yes' or `no' decision the initiator or the user who initiates the require for the product the influencer who exerts influence on the buying process the user who gives feedback on the product the purchasers or the buyers who formalise the purchasing process and the gatekeepers (such as secretaries as well as clerks) who control the flow of information in an organisation.
Q. Illustrate Sociological model of consumer behaviour? Sociological model: As-per to this model the individual buyer is a part of the institution called society. Ever since
XYZ mini-mart is a well-established retail chain in Singapore or your country of your choice, selling grocery and household goods. Currently, it has 20 outlets and mostly they are
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Export of Gifts: Goods including edible items of value not exceeding Rs. 15.000 in a licensing year may be exported as a gift. However, items in the Negative List of Exports shall
NEED AND RATIONALE : Export documentation is commonly considered to be the most complex and difficult part of overseas marketing. You may have come across such comments as "export
Compare and contrast exploratory, descriptive and causal research designs. Answer Objective of exploratory design is to discover ideas and insights; of descriptive design
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brand promotion technique can benefit an organization by increasing its sales or hitting competitive brands may leave a negative impression on the customers?
Describe the use of forward questions in questionnaire development. Answer Questionnaire can be divided in three major parts generally: forward and opening questions; gene
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