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Q. Buying centre concept?
Applying the buying centre concept
The decision-making unit in a purchasing organisation consists of the buying centre. This is invented of the decider who gives the `yes' or `no' decision the initiator or the user who initiates the require for the product the influencer who exerts influence on the buying process the user who gives feedback on the product the purchasers or the buyers who formalise the purchasing process and the gatekeepers (such as secretaries as well as clerks) who control the flow of information in an organisation.
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give examples of different product strategies used by different similar companies to sustain competitive advantages and justify wether thestrategies have been successful
Q. Explain the cognitive involvement profile? The perceived significance of the potential negative consequence of a bad purchase. The likelihood of making a bad purchase
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Motivation consigns to the processes that cause people to behave as they do. Motivation take places when require is aroused that the consumer wishes to satisfy. Once a necessitate
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