What are the steps involved in questionnaire building, Marketing Research

Assignment Help:

What are the steps involved in questionnaire building?

Answer

When there is a debate with regard to questionnaire building process, there is consensus among research community that designing process comprises some established rules of logic, systematic and objectivity procedures. Generic process of questionnaire building involves subsequent steps.

(a) Specification of information needed in researchable format

(b) Selection of interview method

(c) Determination of question composition

(d) Determination of individual question content

(e) Developing question order, layout and form

(f) Pilot testing questionnaire

 


Related Discussions:- What are the steps involved in questionnaire building

Nature of export sales contract, NATURE OF EXPORT SALES CONTRACT: Contract...

NATURE OF EXPORT SALES CONTRACT: Contract is a legal concept. It has been defined in the Section 2(h) of the Indian Contract Act, the other party without any qualification. This p

Pre-shipment credit in foreign currency, Pre-shipment Credit in Foreign Cur...

Pre-shipment Credit in Foreign Currency : This is an additional window to rupee packing credit scheme. This credit is available to cover both the domestic and imported inputs of t

Benefit segmentation in regard to consumer behaviour, Explain Lifestyle and...

Explain Lifestyle and Psychographic Segmentation and benefit segmentation in regard to consumer behaviour. Ans: For several years demographics have governed how communication t

Generalisation inaccurate, 1. What issues would need to be considered in ch...

1. What issues would need to be considered in choosing a sample to investigate each of the following claims? Give an example of a way a sample might be chosen which would be likely

Describe important characteristics of culture, Q. Describe important charac...

Q. Describe important characteristics of Culture? (1) Culture is comprehensive . This signifies that all parts must fit together in some logical fashion. For instance bowing a

Marketing inteligence, Evaluate the relationship between brand loyalty, cor...

Evaluate the relationship between brand loyalty, corporate image and repeat purchase

Important facts of writing research reports, What are the key issues to kee...

What are the key issues to keep in mind when writing research reports? Answer Before communicating the results of project to the manager, researcher must keep several issu

Marketing segment, How might this medical group tailor its marketing mix to...

How might this medical group tailor its marketing mix to appeal to this segment?

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd