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Q. How consumer behaviour is effected by attitude Change? Affect . Consumers as well hold certain feelings toward brands or other objects. Occasionally these feelings are base
FOREIGN EXCHANGE : Foreign exchange, as defined under Foreign Exchange Regulation Act. 1973 is foreign currency and includes: i) All deposits credit and balance payable in fore
Q: How family life cycle as well as family decision making can influence consumer behaviour? Ans: Families and Family Decision Making The Family Life Cycle- Individuals
Q. Learning model of consumer behaviour? Learning model : Classical psychologists have been concerned in the formation and satisfaction of needs as well as tastes. They disput
I need to write an Audit for Coca Cola for my integrated marketing communication class
A research problem in general refer to some difficulty which a researcher experiences in the context of either a theoretical or practical situation and wants to obtain a solution f
Explore the implications of changes in the general and marketing environment for organisations (a) How has the current business and economic climate affected your organisation'
Product, Price, Promotion, and Placement - Advertising and the Marketing Mix: Product, Price, Promotion, and Placement Advertising campaigns and how they are integrated with
Quite frequently marketing studies are based on sample of people or products or stores. The results emerging from such studies are then generalized that is applied to the entire po
Currency Options : As you have learnt the forward contract protects the interest of the holder against the risk of adverse movements in exchange rates. At the same time, the contr
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