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OBJECTIVES After studying this unit, you should be able to: 1. Explain the meaning of exchange rate; 2. Describe various types of exchange risk; 3. Discuss the meas
How might this medical group tailor its marketing mix to appeal to this segment?
Describe the use of forward questions in questionnaire development. Answer Questionnaire can be divided in three major parts generally: forward and opening questions; gene
What types of personal interviewing methods are used in marketing research? Answer Personal interviewing methods used in marketing research are generally classified into i
Explain the term - Marketing Marketing Research stimulates the flow of marketing data from customers and his environment to Organization marketing research tools are applied e
If the populate is not well defined and does not fit to the object of research study then an error occurs. In other words selection of an inappropriate population causes this error
Q. How does the customer use the information obtained? A significant determinant of the extent of evaluation is whether the customer feels 'involved' in the product. By partici
Export of Gifts: Goods including edible items of value not exceeding Rs. 15.000 in a licensing year may be exported as a gift. However, items in the Negative List of Exports shall
is control and strengh is same in order to do the marketing plan ?.
Question 1: The product manager when introducing a new product wants the product to enjoy a long and happy life. (a) How will the ‘life' of a product be conceptually analyse
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