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Actual Total Loss (ATL): An actual total loss may occur in three ways. Firstly when the, insured cargo is physically destroyed when fire in the hold of the ship destroys completely a consignment of paper or when a ship sinks in deep water and the ship with cargo is destroyed and there is no possibility of salvage (recovery). Secondly the insured cargo is so damaged that it ceases to be a thing insured. as in the case of cement that becomes concrete due to damage by sea water. Thirdly actual loss also occurs when the insured cargo is irretrievably lost beyond a reasonable time period. For example ship with cargo sinks which can be retrieved, but will take so much of time that the insured goods would cease to be of value to the insured. Similarly, when cargo is miss located, the insured may consider it total loss if it cannot be restored to him within a reasonable time period.
explain Henry Assael Model of buying decision behavior along with the diagram”.
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