What is descriptive and analytical research, Marketing Research

Assignment Help:

What is Descriptive and Analytical Research

Descriptive research comprise surveys and fact finding enquiries of several kinds. The major objective of descriptive research is description of the state of affairs as it exists at present. In business research and social science, we often use the term Ex-post facto research for descriptive research studies. The major characteristics of this method are that researcher has no control over the variable; he can only report what is happening or what has happened. Most ex-post facto research projects are used for descriptive studies in which researcher seeks to measure such items:

  • Frequency of Shopping
  • Preference of people etc.

In analytical research, researcher has to use information or facts already available and analyze these to make a critical evaluation of material.

 

 


Related Discussions:- What is descriptive and analytical research

Duty drawback credit scheme, Duty Drawback Credit Scheme: As an export pro...

Duty Drawback Credit Scheme: As an export promotional measure, the Government of India have authorised the Reserve Bank of India to instruct the commercial banks (Authorised Deale

Howard sheth model of buying behaviour, Q. Howard Sheth Model of Buying Beh...

Q. Howard Sheth Model of Buying Behaviour? 1. It indicates how multifaceted the whole question of consumer behaviour is. 2. It offers the framework for including various con

Investigate the planning principles or marketing strategy, Investigate the ...

Investigate the planning principles and range of tools and techniques involved in developing a general or marketing strategy (a) Select an organisation to use as a case study or

Export declaration , Export Declaration : 'Every exporter must make a true...

Export Declaration : 'Every exporter must make a true declaration in the prescribed form. The declaration is mandatory and includes: i) The full export value of the goods; or

Introduction-export finance, INTRODUCTION : You have learnt various provis...

INTRODUCTION : You have learnt various provisions of Exchange Regulations . Export financing is another important area of export business. Export finance refers to the credit f

Bibliographies of libraries, The libraries of some universities and other ...

The libraries of some universities and other educational institution bring out bibliographies on selected subjects. Lists of Books and Publishers Bulletins: a. All leading

How can consumer behavior create diffusion of innovation, Q: How personal i...

Q: How personal influence of consumer behavior can create Diffusion of Innovation.? Ans: Products be likely to go through a life cycle. Primarily a product is introduced. S

Introduction-export policy framework, INTRODUCTION : In a developing count...

INTRODUCTION : In a developing country like India, trade policy is one of the many economic instruments which is used to suit the requirements of economic growth. The twin objecti

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd