What is descriptive and analytical research, Marketing Research

Assignment Help:

What is Descriptive and Analytical Research

Descriptive research comprise surveys and fact finding enquiries of several kinds. The major objective of descriptive research is description of the state of affairs as it exists at present. In business research and social science, we often use the term Ex-post facto research for descriptive research studies. The major characteristics of this method are that researcher has no control over the variable; he can only report what is happening or what has happened. Most ex-post facto research projects are used for descriptive studies in which researcher seeks to measure such items:

  • Frequency of Shopping
  • Preference of people etc.

In analytical research, researcher has to use information or facts already available and analyze these to make a critical evaluation of material.

 

 


Related Discussions:- What is descriptive and analytical research

Export of passenger baggager, Export of Passenger Baggage: Bonafide person...

Export of Passenger Baggage: Bonafide personal baggage may be exported along with the passenger. It may also be exported within one year before or after the Passenger's departure

General provisions regarding exports and imports, GENERAL PROVISIONS REGARD...

GENERAL PROVISIONS REGARDING EXPORTS AND IMPORTS : As you know that the policy aims at promoting the exports and liberalising the imports. Let us first study the general provisi

Example to have the consumer reflexively, Q. Example to have the consumer r...

Q. Example to have the consumer reflexively? A special issue in memory are consequently called 'scripts' or procedures we remember for doing things. Scripts involve a sequence

Me, what is the best way to obtain information about what consumers actuall...

what is the best way to obtain information about what consumers actually do

Rephrasing the research problem, Rephrasing the Research Problem: Finally t...

Rephrasing the Research Problem: Finally the researcher must sit to rephrase the research problem into a working proposition. Once the nature of the problem has been clearly unders

Explain about operant conditioning, Q. Explain about Operant conditioning? ...

Q. Explain about Operant conditioning? Instrumental or else operant conditioning involves a different series of events and this what we usually think of as learning. The common

Agency commission on exports, Agency Commission on Exports : Authorised de...

Agency Commission on Exports : Authorised dealers may allow payment of commission, either by remittance or by deduction from invoice value, on application submitted by the exporte

Management approach to entrepreneurial theory, The management approach woul...

The management approach would advocate the position that entrepreneurs can be made. Discuss the management approach to entrepreneurial theory by making reference to the key researc

#BUSINESS RESEARCH SIMILARITIES, Compare and contrast three business resear...

Compare and contrast three business research papers as to describe how the researchers defined and operationalized variables while providing a theoretical framework.

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd