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What is Descriptive and Analytical Research
Descriptive research comprise surveys and fact finding enquiries of several kinds. The major objective of descriptive research is description of the state of affairs as it exists at present. In business research and social science, we often use the term Ex-post facto research for descriptive research studies. The major characteristics of this method are that researcher has no control over the variable; he can only report what is happening or what has happened. Most ex-post facto research projects are used for descriptive studies in which researcher seeks to measure such items:
In analytical research, researcher has to use information or facts already available and analyze these to make a critical evaluation of material.
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This error occurs on account of interview influence in conducting an interview or wrong recording by him. By putting emphasis on a certain word or phrase in a questionnaire intervi
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Q. How can the marketing organization raise the likelihood? At this time the consumer compares the brands as well as products that are in their evoked set. How can the marketin
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Marketing research: Meaning & definition for the research: research in the common parlance refers to the research for knowledge. One can also define research as a scientific
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