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Describe video games market segmentation
Segmentation criteria
-Do SWOT analysis (Nintendo, Sony/Playstation, Microsoft/Xbox)
-Define and describe Nintendo Wii Target market and competitors (Sony & Microsoft) target market
-Describe Nintendo Wii brand value proposition
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Explain a production procesq
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Write a short note about comparative scaling techniques As name suggests comparative scaling includes direct comparison of stimulus objects with one another. For instance, manage
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