Already have an account? Get multiple benefits of using own account!
Login in your account..!
Remember me
Don't have an account? Create your account in less than a minutes,
Forgot password? how can I recover my password now!
Enter right registered email to receive password!
Q. Explain the concept of product positioning?
Ans : As rightly said by Al Ries with Jack Trout (who introduced the concept of Positioning in the early 1970's in their series of articles called The Positioning Era for Advertising Age) Positioning isn't what you do to a product and Positioning is what you do to the minds of the prospect". It is described as the consumer perception of a product or service as compared to its competitors. In marketing Positioning has come to signify the process by which marketers try to create an image or identity in the minds of their target market for its product and brand or organisation. It is the comparative competitive comparison their product occupies in a given market as perceived by the target market.
It has as well explains the terms Re-Positioning and De-Positioning which states that Re- Positioning involves changing the identity of the product and relative to the identity of the competitors products in the collective minds of the target market where De-Positioning engages attempting to change the identity of competing products relative to the identity of your product in the collective minds of the target market.
As someone said -Positioning theory is a new discipline-based school of thought about the strategic marketing process. It is the revise of the principles, strategies, governing laws and models of how the consumer's mind systematically sorts or ranks and files concepts in the minds directly related to the competitors.
Product Positioning is how the company desires' its potential buyers to see the product for which the company requires to decide its niche market - taking into consideration its pricing promotion, packaging, distribution, location and competitors strategy as well as the desires, needs, wants of the customers. For instance BMW, Mercedes, Rolex is positioned as a luxury brand.
Here's where most advertisers fall down as well as you can stand head & shoulders above the crowd Tell your full story. Don't formulate people try to figure out on their own why th
INTRODUCTION : In a developing country like India, trade policy is one of the many economic instruments which is used to suit the requirements of economic growth. The twin objecti
Foreign Exchange Transactions : A foreign exchange transaction is ultimately the purchase or sale of one national currency against another arising out of import or export of goods
what is cost plus pricing nd give some examples of cost plus pricing?
RECENT DEVELOPMENTS IN EXPORT FINANCING: As stated earlier, offer of attractive credit terms is a crucial factor in winning export contracts. Hence, financial institutions are off
Q. Approaches to belief change exist? Numerous approaches to belief change exist. 1. Change currently held beliefs . It is in general very difficult to attempt to change be
evaluate the extent to which each element of i phone''s marketing mix contributes to its success
Question: 1- I put an order to ExpertsMind and make a payment today. When will the writer of ExpertsMind complete and send back the complete assignment to me? 2- My school forbids
TT (Telegraphic Transfer) Rate : Telegraphic Transfer rate may be either TT in detail. T.T. Buying Rate: This rate is applied for purchase of foreign currency by banks where cover
What was the distribution of products in marketing mixed?
Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!
whatsapp: +1-415-670-9521
Phone: +1-415-670-9521
Email: [email protected]
All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd