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Question 1:
"Decision makers and researchers usually use the ideas generated in secondary data as a very strong foundation to primary data design and collection. However, they should be cautious in using secondary data, because they have some limitations and disadvantages." What are these limitations and disadvantages and what criteria are used to evaluate these secondary data?
Question 2:
"Marketing research ethics refers to taking an ethical and above-board approach to conducting marketing research that does no harm to the participant in the process of conducting the research." Examine this statement and explain how you would ensure that your approach in conducting the research is ethical.
Question 3:
"In a marketing research project the problem definition is the most important step." Describe why this is so.
Q. How consumer behaviour is effected by Beliefs? The initial component is beliefs . A consumer may perhaps hold both positive beliefs toward an object (example coffee tastes
how do sociocultural, economic, legal and environment forces factor into conducting business in global marketing?
Responsibilities of the Insured : It is the duty of the insured or his agents, in all cases, to take such measures as may be reasonable to avert or minimise a loss. Further,
Advance Licence: An advance licence is granted to a merchant exporter or manufacturer exporter for the import of inputs required for the manufacture of goods without payment of ba
SOURCES OF INFORMATION : An exporter would like to know about the market conditions and business practices in foreign countries. Let us study some major sources of information whi
Statement of the Problem in a General Way: First of all the problem should be stated in abroad general way keeping in view either some practical concern or some scientific or intel
Negotiation of Export Documents under Letters of Credit : Where the exports are under letter of credit arrangements, the banks will negotiate the export bills provided it is drawn
Can you break down segmentation in simpler terms?
Factors Affecting Choice of Observation:
Q. What role is played by memory in consumer behavior ? Learning involves a change in the content or else organization of long term memory and/or behaviour. The initial part of
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