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Question:
(i) What is cost-plus pricing method? Why is its application particularly problematic in service industries?
(ii) Discuss the factors which might influence the pricing of a service like that of domestic cleaning services.
(iii) Propose the most appropriate pricing strategy for a new service provider in the field of domestic cleaning services?
How might this medical group tailor its marketing mix to appeal to this segment?
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Q. Common obstacles in consumer behaviour? When first beginning to understand as well as apply Lifestyle and psychographics communicators often run into three impediments. *
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