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Question:
(i) What is cost-plus pricing method? Why is its application particularly problematic in service industries?
(ii) Discuss the factors which might influence the pricing of a service like that of domestic cleaning services.
(iii) Propose the most appropriate pricing strategy for a new service provider in the field of domestic cleaning services?
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Write a short note on DAGMAR
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explain henry assael model
In 2009, Research New Zealand conducted a survey on small businesses in New Zealand. Small businesses were defined as enterprises with 19 or fewer employees. 501 small business
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