Explain the conceptual and empirical research, Marketing Research

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Explain the Conceptual and Empirical Research

Conceptual research is associated to some abstract ideas of theory. It is normally used by thinkers and philosophers to develop new concepts. Instead, empirical research relies on observation or experience alone, often without due regard for theory and system. It is data based research, coming up with conclusions that are capable of being verified by experiment or observation. We can also call it an experimental type of research.

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