Literature study, Marketing Research

Assignment Help:

Literature Study

i) Overview of the organization: First paragraph in this chapter contains the areas of related literature reviewed and outline of the presentation of this literature review.

Usually in the organization of the report the review of the studies from broader areas are presented first and specific areas later.

ii) The description of related research reviewed includes design analysis and findings of the study in brief. Emphasis is put on what areas are already explored and what is yet to be studied. Presentation should also discuss the areas that are relevant to the present study vis-a-vis the problem presented in the study, the research design, instruments used in the study, theory concepts, analysis and its
relationship with the present study or problem.

iii) Acknowledge all sources of literature using accepted form of presentation.

iv) Literature reviewed mostly includes research materials and research studies. The non-research literature, if included are mostly theories and principles.

v) Summary of the literature reviewed is presented in the last paragraph of the practical on Review of Literature.


Related Discussions:- Literature study

Explain concept of personality and self concept, Q. Explain concept of pers...

Q. Explain concept of personality and self concept? Personalit y can be explained as the psychological characteristics that both determine and reflect how a person responds to

Export of computer software, Export of computer Software :  Export of Comp...

Export of computer Software :  Export of Computer Software in physical form is done on GRPP forms. Export of computer software in non-physical form should be declared on SOFTEX fo

Examine the role and importance of marketing research, Question 1: "Mar...

Question 1: "Marketing research ethics refers to taking an ethical and above-board approach to conducting marketing research that does no harm to the participant in the process

Advance against retention money, Advance against Retention Money: Banks gr...

Advance against Retention Money: Banks grant advances against retention money, which is payable within one year from the date of shipment. The advances granted upto 90 days. If su

Realisation of export proceeds, Realisation of Export Proceeds: If an expo...

Realisation of Export Proceeds: If an exporter does not realise the export proceeds within the time specified by the Reserve Bank of India, he shall be liable to action in accorda

Introduction-management of exchange risks, INTRODUCTION : You have learnt ...

INTRODUCTION : You have learnt about export credit insurance in Unit 9. As you know, export business involves exchange of currency of one country for that of another country. This

Advertising and marketing mix: product, Product, Price, Promotion, and Plac...

Product, Price, Promotion, and Placement - Advertising and the Marketing Mix: Product, Price, Promotion, and Placement Advertising campaigns and how they are integrated with

Introduction-export policy framework, INTRODUCTION : In a developing count...

INTRODUCTION : In a developing country like India, trade policy is one of the many economic instruments which is used to suit the requirements of economic growth. The twin objecti

Schedules of reinforcement, Q. Schedules of reinforcement? An additiona...

Q. Schedules of reinforcement? An additional issue is schedules of reinforcement and extinction . Extinction takes place when behaviour stops having consequences and the behav

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd