Literature study, Marketing Research

Assignment Help:

Literature Study

i) Overview of the organization: First paragraph in this chapter contains the areas of related literature reviewed and outline of the presentation of this literature review.

Usually in the organization of the report the review of the studies from broader areas are presented first and specific areas later.

ii) The description of related research reviewed includes design analysis and findings of the study in brief. Emphasis is put on what areas are already explored and what is yet to be studied. Presentation should also discuss the areas that are relevant to the present study vis-a-vis the problem presented in the study, the research design, instruments used in the study, theory concepts, analysis and its
relationship with the present study or problem.

iii) Acknowledge all sources of literature using accepted form of presentation.

iv) Literature reviewed mostly includes research materials and research studies. The non-research literature, if included are mostly theories and principles.

v) Summary of the literature reviewed is presented in the last paragraph of the practical on Review of Literature.


Related Discussions:- Literature study

Economics assignment, #question. During the 1990s, technological advance re...

#question. During the 1990s, technological advance reduced the cost of computer chips. Explain, with the use of supply and demand diagrams, how the following markets are affected i

Explain the process of consumer buying behaviour, Q: Explain the process of...

Q: Explain the process of consumer buying behaviour? Ans : The buyer decision process comprises the following steps: 1. Need recognition 2. Look for information on prod

Concise customer education, Here's where most advertisers fall down as well...

Here's where most advertisers fall down as well as you can stand head & shoulders above the crowd Tell your full story. Don't formulate people try to figure out on their own why th

Determining the prices and policy decisions, 1.  Your company manufactures ...

1.  Your company manufactures consumer products mostly in the pet products category. You have developed a new line of rather unique bird feeders for wild birds such as cardinals, f

Describe the term - materials, Describe the term - Materials Materials...

Describe the term - Materials Materials department uses research to create suitable policies regarding. Where to buy? How much to buy? When to buy? At what pric

Marketing environment for organisations, Explore the implications of chang...

Explore the implications of changes in the general  and marketing environment for organisations (a) How has the current business and economic climate affected your organisation'

Manufacturers of plastic household items, Trans-European Plastics (TEP) is ...

Trans-European Plastics (TEP) is one of Europe's largest manufacturers of plastic household items. Its French factory makes a range of over 500 products that are sold to wholesaler

Preliminary research, Preliminary Research: Preliminary research is necessa...

Preliminary Research: Preliminary research is necessary to understand the problems environment. It involves. 1. Discovering and crystallizing the problem. 2. Describing the r

Imports, Imports: You have learnt the provisions related to export at leng...

Imports: You have learnt the provisions related to export at length. As you know, import plays an important role in the economic development of the country. In order to manufactur

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd