Explain about the internal consistency reliability, Marketing Research

Assignment Help:

Explain about the Internal consistency reliability

Internal consistency reliability is used to assess the reliability of a summated scale where several items are summated to form a total score. In simple words, every item in scale must measure part of what scale is developed to measure. Various techniques like 'split-half reliability' or 'coefficient alpha' (also called Cronbach's alpha) are used to measure internal consistency reliability. In split-half reliability scale is broken in two halves and resulting half scores are correlated. High correlation between two halves shows higher internal consistency. In case of coefficient alpha the average of all possible split-half coefficients is calculated. Value beyond 0.7 suggests acceptable internal reliability.

 


Related Discussions:- Explain about the internal consistency reliability

Examples of measurable standards, Porter -O Grady (2001,p.9) makes the stat...

Porter -O Grady (2001,p.9) makes the statement that "too many health professionals have an irrational conviction that there is something so mystical about health care that it defie

What do you mean by public relations, Problem 1 While developing an adv...

Problem 1 While developing an advertisement, some theories are useful. Discuss the two theories to design an advertisement. Hierarchy of effects theory Means end theor

Port procedures, PORT PROCEDURES : Export cargoes can be brought into the ...

PORT PROCEDURES : Export cargoes can be brought into the port only after the ship has been all owned a berth and declared for loading. Some port authorities in India require the s

4 questions, 1. How do advertisers try to use group influence? Can you find...

1. How do advertisers try to use group influence? Can you find any specific examples and describe the relevant theory of group behavior and influence? 2. “Consumer behavior is irra

What do you mean by vicarious learning, Q. What do you mean by Vicarious le...

Q. What do you mean by Vicarious learning? The consumer doesn't always require going through the learning process himself or herself-sometimes it is possible to learn from obs

Rate of interest, Rate of Interest: The interest payable on pre-shipment f...

Rate of Interest: The interest payable on pre-shipment finance is usually lower than the normal rate, provided the credit is extinguished by lodging the export bills on remittance

Common obstacles in consumer behaviour, Q. Common obstacles in consumer beh...

Q. Common obstacles in consumer behaviour? When first beginning to understand as well as apply Lifestyle and psychographics communicators often run into three impediments. *

Email Marketing Question, Is it considered acceptable or bad form to use on...

Is it considered acceptable or bad form to use one e-newsletter address list to send a new newsletter from the same company but since it is a new e-newsletter, the recipients had n

Errors in the research process, While undergoing the steps involved in the...

While undergoing the steps involved in the research process the researcher should ensure that the research does not have a high degree of error. If no care is exercised in m

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd