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Question 1:
(a) Define the term "Marketing Research". (b) Marketing Research is classified under Problem identification research and Problem-solving research. Differentiate between Problem identification research and Problem-solving research. (c) Describe the uses of Marketing Research. (d) Describe how Marketing Research is related to the Marketing Concept.
Question 2:
(a) The Coca Cola Company has asked you to conduct online focus group with worldwide heavy users of soft drinks. Which problems would you foresee with starting up such worldwide online focus groups?
(b) Compare and contrast the unique characteristics and advantages/disadvantages of the in-depth and focus group interviewing techniques.
Explain the term - Marketing Marketing Research stimulates the flow of marketing data from customers and his environment to Organization marketing research tools are applied e
Porter -O Grady (2001,p.9) makes the statement that "too many health professionals have an irrational conviction that there is something so mystical about health care that it defie
Problem 1 While developing an advertisement, some theories are useful. Discuss the two theories to design an advertisement. Hierarchy of effects theory Means end theor
Below is a set of data, which you are to plot. Then tell me how many pay structures and what jobs should be included in the pay structure(s). In your answer you are to show me the
secondary data
Assess the current strategy: 1. Does the current strategy strengthen the feedback processes driving growth? Yes, the current strategy strengthens some of the feedback pro
Procedure to obtain Export Licence : An application for grant of export licence in respect of items mentioned in the EXIM policy may be made in the prescribed form to the Director
The above table shows that a researcher has to review the various kinds of literature relating to the selected field of study. How can be identify the related materials? This resea
In 2009, Research New Zealand conducted a survey on small businesses in New Zealand. Small businesses were defined as enterprises with 19 or fewer employees. 501 small business
Q. Concept of problem recognition search and evaluation? Ans: Problem Recognition. One model of consumer decision making occupy several steps. The initial one is problem rec
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