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Question 1:
(a) Define the term "Marketing Research". (b) Marketing Research is classified under Problem identification research and Problem-solving research. Differentiate between Problem identification research and Problem-solving research. (c) Describe the uses of Marketing Research. (d) Describe how Marketing Research is related to the Marketing Concept.
Question 2:
(a) The Coca Cola Company has asked you to conduct online focus group with worldwide heavy users of soft drinks. Which problems would you foresee with starting up such worldwide online focus groups?
(b) Compare and contrast the unique characteristics and advantages/disadvantages of the in-depth and focus group interviewing techniques.
Freudian theory: _ The idea that much of human behaviour stems from a fundamental conflict between a person's desire to gratify his/her physical needs and the necessity to func
Once the alternatives have been evaluated the consumer is ready to make a purchase decision. Sometimes purchase intention doesn't result in an actual purchase. The marketing organi
Export of Jewellery, Indian Currency, Foreign Exchange, Securities, etc. Taking out of personal Jewellery from India by travellers is regulated under the Baggage Rules fram
STAGES OF SHIPMENT : For effecting shipment from ports in India, the exporter, generally through his clearing and forwarding agent, has to comply with procedural formalities of th
Advance against Incentives : When the value of the materials to be procured for export is more than FOB value of the contract, the exporters may get packing credit advance more th
If the populate is not well defined and does not fit to the object of research study then an error occurs. In other words selection of an inappropriate population causes this error
Q. Explain the Nature of consumer behaviour? Consumer behaviour is dynamic The perceptions, feelings, thinking and actions of the customer and the society at large keep ch
Defining a problem involves the tasks of laying down boundaries within which a researcher shall study the problem with a pre determined objective in view. Defining a research pr
4 types of maintaining a database and description
POST-SHIPMENT FINANCE : It may be defined as "any loan or advance granted or any other credit provided by a bank to an exporter of goods from India from the date of extending the
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