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Question 1:
(a) Define the term "Marketing Research". (b) Marketing Research is classified under Problem identification research and Problem-solving research. Differentiate between Problem identification research and Problem-solving research. (c) Describe the uses of Marketing Research. (d) Describe how Marketing Research is related to the Marketing Concept.
Question 2:
(a) The Coca Cola Company has asked you to conduct online focus group with worldwide heavy users of soft drinks. Which problems would you foresee with starting up such worldwide online focus groups?
(b) Compare and contrast the unique characteristics and advantages/disadvantages of the in-depth and focus group interviewing techniques.
Statement of the Problem in a General Way: First of all the problem should be stated in abroad general way keeping in view either some practical concern or some scientific or intel
This error occurs on account of interview influence in conducting an interview or wrong recording by him. By putting emphasis on a certain word or phrase in a questionnaire intervi
The above table shows that a researcher has to review the various kinds of literature relating to the selected field of study. How can be identify the related materials? This resea
Exchange Control: Exchange control means official intervention with the foreign exchange of a country. It is a system of rationing foreign exchange among competing demands for it,
#title..types of retailing
Rate of Interest: The interest payable on pre-shipment finance is usually lower than the normal rate, provided the credit is extinguished by lodging the export bills on remittance
Advance against Bills Sent on Collection : Post-shipment finance is granted against bills sent on collection basis in the following situations: i) When the accommodation availa
Duty Exemption Scheme: The Duty Exemption scheme consists of Duty Free Licence and Duty Entitlement Pass Book. Duty Free Licence includes Advance Licence, Advance Intermediate
Describe the marketing research project that Tomzak should propose to lynn, and explain why you thik that it is the best project to use.
Commercial Perspective : Trade between two business firms located in different countries begins with the conclusion of an export contract. Under the contract, the duty of the expo
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