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Q. Explain Search stage in organisational buying? Search stage: This stage comprises information search regarding vendors their credibility their compatibility with the requi
PROCESS MARKETING INFORMATION SYSTEM.
While the earlier strategy of multinationals Was to offer discounts and freebies on purchase of their products, they are now launching products exclusively for Indian market in lig
What is the major difference between quantitative and qualitative research techniques? One of the key aims of qualitative research is to gain preliminary insights into decisio
Write a short note on DAGMAR
The research problem undertaken for study must be carefully selected. The task is a difficult one although it may not appear to be so. Help may be taken from as research guide in t
These models are examined giving attention to their origin and implications and include: The Action desire interest attention (AIDA) Model The Hierarchy-of-Effects Model -
if open a go green hotel,what are the global environment?
Write a short note about non comparative scaling techniques Non-comparative scaling involves every stimulus object being scaled independently of other objects in the stimulus s
Evaluate the relationship between brand loyalty, corporate image and repeat purchase
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