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Examine a range of general or marketing strategy options
(a) Discuss a variety of general and marketing strategic options which are available to your organisation and evaluate the advantages and disadvantages of each of these
(b) Who are the major stakeholders in your organisation and what affect do they have on the strategy that it could introduce?
(c) What considerations should be taken into account to ensure that the stakeholders can participate in the development of the organisation's strategy?
(d) How should an organisation gain commitment to its strategies and their implementation from its stakeholders, especially its employees at all levels?
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OBJECTIVES After studying this unit, you should be able to: . 1. explain the basic significance and objectives of India's Export-Import policy 2. describe the rationale
brand promotion technique can benefit an organization by increasing its sales or hitting competitive brands may leave a negative impression on the customers?
PORT PROCEDURES : Export cargoes can be brought into the port only after the ship has been all owned a berth and declared for loading. Some port authorities in India require the s
Read the industry profile overview, including the website links, on the page. Complete a SWOT analysis for the selected industry. The SWOT analysis allows a business to understand
Question 1: a. List down and discuss the different steps in the Marketing Research Process. b. Discuss the importance of correctly defining the research problem. Quest
What are the benefits of survey methods Survey methods provide several benefits, there are numerous limitations also. These limitations stem mostly from respondent errors, inst
Mention the importance of brand personality to the brands and identify the brand personality associated with the Parker pen
Form of Contract: There are no universally acceptable norms as to the form of export contracts. It need not be a formal document signed by both the parties and it need to be s
PROCESS MARKETING INFORMATION SYSTEM.
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