What are the benefits of survey methods, Marketing Research

Assignment Help:

What are the benefits of survey methods

Survey methods provide several benefits, there are numerous limitations also. These limitations stem mostly from respondent errors, instrument development and response bias. Developing accurate survey instruments is a tough task and at times is time consuming. Moreover, because of instrument measurement being structured in nature, in-depth and detailed data structures as gathered in exploratory research can't be collected. One of the key problems with survey methods is to determine whether respondents are responding truthfully or not. There is little crosschecking and flexibility available in comparison to exploratory designs. There is additionally a possibility of misinterpretations of data results and employment of inappropriate statistical analysis procedure.

 


Related Discussions:- What are the benefits of survey methods

Advance against export incentives, Advance against Export Incentives : Adv...

Advance against Export Incentives : Advances against the export Incentives are given at the pre-shipments tags as well as the post shipment stage. However, the major part of the a

Forward quotations, Forward Quotations : Forward rates can be expressed in...

Forward Quotations : Forward rates can be expressed in two ways. Commercial customers are usually quoted the .actual price which is referred to the outright rate. On the other han

Prohibition of export, Prohibition of Export : Export of all goods either ...

Prohibition of Export : Export of all goods either directly or indirectly to any place outside India other than Nepal and Bhutan is prohibited unless the exporter furnishes to the

Post-shipment finance , POST-SHIPMENT FINANCE : It may be defined as "any ...

POST-SHIPMENT FINANCE : It may be defined as "any loan or advance granted or any other credit provided by a bank to an exporter of goods from India from the date of extending the

Product design environment, Product development is an interdisciplinary act...

Product development is an interdisciplinary activity requiring contributions from almost every part of a company. Three areas that are always involved are: Design Manufact

Open policy, Open Policy : Also known as Floating Policy, it has much in a...

Open Policy : Also known as Floating Policy, it has much in a common with the Open Cover. This policy benefits clients with substantial turnover and a large number of despatches

Standard policies of cover issued , Standard Policies The ECGC has de...

Standard Policies The ECGC has designed four types of Standard Policies to provide cover for shipment made on short-term credit. i) Shipments (Comprehensive Risks) Policy

Services policy of cover issued , Services Policy : When Indian firms rend...

Services Policy : When Indian firms render services to foreign parties, they would be exposed to payment risks similar to those involved in export of goods. Services Policy offers

Responsibilities of the insured , Responsibilities of the Insured : It...

Responsibilities of the Insured : It is the duty of the insured or his agents, in all cases, to take such measures as may be reasonable to avert or minimise a loss. Further,

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd