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Consumers are connect in both internal and external information search. Internal search engages the consumer identifying alternatives from his or her memory. For certain s
Q. Explain the concept of product positioning? Ans : As rightly said by Al Ries with Jack Trout (who introduced the concept of Positioning in the early 1970's in their series
You are interested in purchasing a new minor league baseball franchise. The franchise will be located in your area. To reduce the risk in your decision making, you have requested t
This error occurs on account of interview influence in conducting an interview or wrong recording by him. By putting emphasis on a certain word or phrase in a questionnaire intervi
How can i get the art behind the questions in VALS questionnaire ? or Where can I find the S.R.I categorization?
Q. What do you mean by Trait theory? Trait theory is a main departure from the qualitative or subjective approach to personality measurement. It postulates that persons possess
Elucidate the different types of exploratory research designs. Answer Exploratory research design includes many qualitative data collection techniques like in-depth interv
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what is the best way to obtain information about what consumers actually do
This enable the decision maker to select the most appropriate course of action. This needs more care and efforts. If validates or verifies the expected outcomes of each hyp
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