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Uses or Importance to Business and Industry: 1 Decision making tool: marketing research is useful for taking marketing management decision. It provides necessary information
Q. Marketer role to influence consumer behaviour ? Marketers try to create products as well as services that will provide the desired benefits that permit the consumer to r
what are the significant factors that have led to the success of shoppers’ stop
what are the duties and rights or obligations of the leasor and lessee and case studies to conflicts on either of the two and how they have been resolved
Q. Explain the Family Decision Making? Individual members of families frequently serve different roles in decisions that ultimately draw on shared family resources. A number of
how is service heterogeneity
Write a short note about non comparative scaling techniques Non-comparative scaling involves every stimulus object being scaled independently of other objects in the stimulus s
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3 pages
Problem 1 While developing an advertisement, some theories are useful. Discuss the two theories to design an advertisement. Hierarchy of effects theory Means end theor
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