Explain black box model of consumer behaviour, Marketing Research

Assignment Help:

Q. Explain Black box model of consumer behaviour?

ENVIRONMENTAL

FACTORS

BUYER'S BLACK BOX

BUYER'S

RESPONSE

Marketing

Stimuli

Environmental

Stimuli

Buyer

Characteristics

Decision

Process

 

Product

Price

Place

Promotion

 

Economic

Technical

Political

Cultural

Attitudes

Motivation

Perceptions

Personality

Lifestyle

Problem

recognition

Information

search

Alternative

evaluation

Purchase

decision

Post-purchase

behavior

Product choice

Brand choice

Dealer choice

Purchase timing

Purchase

amount

The black box model demonstrates the interaction of stimuli, consumer characteristics and decision process and consumer responses. It can be distinguished among interpersonal stimuli (between people) or intrapersonal stimuli (within people). The black box model is connected to the black box theory of behaviourism where the focus isn't set on the processes inside a consumer however the relation between the stimuli and the response of the consumer.

The marketing stimuli are planned as well as processed by the companies where the environmental stimulus are given by social factors and based on the economical or political and cultural circumstances of a society. The buyer's black box consists of the buyer characteristics and the decision process which determines the buyer's response. The black box model considers the buyers reply as a result of a consciousness decision process in which it is supposed that the buyer has recognized the problem.

Nevertheless in reality many decisions are not made in awareness of a determined problem by the consumer.


Related Discussions:- Explain black box model of consumer behaviour

Concise customer education, Here's where most advertisers fall down as well...

Here's where most advertisers fall down as well as you can stand head & shoulders above the crowd Tell your full story. Don't formulate people try to figure out on their own why th

Illustrate about buying situations, Q. Illustrate about buying situations? ...

Q. Illustrate about buying situations? There is a requirement to discuss the three types of buying situations before they can be applied to the buying centre and the different

Marketer role to influence consumer behaviour, Q. Marketer role to influenc...

Q. Marketer role to influence consumer behaviour ? Marketers try to create products as well as services that will provide the desired benefits that permit the consumer to r

Perception, discuss perception of risk is critical to the customer whem mak...

discuss perception of risk is critical to the customer whem making a puchase decision.

Why marketer need to understand customer evaluation process, Q. Why must a ...

Q. Why must a marketer need to understand the customer evaluation process? The answer lies in the type of information that the marketing team needs to provide customers in diff

Tt telegraphic transfer rate, TT (Telegraphic Transfer) Rate : Telegraphic...

TT (Telegraphic Transfer) Rate : Telegraphic Transfer rate may be either TT in detail. T.T. Buying Rate: This rate is applied for purchase of foreign currency by banks where cover

Segmentation, Can you break down segmentation in simpler terms?

Can you break down segmentation in simpler terms?

Response hierarchy models, These models are examined giving attention to th...

These models are examined giving attention to their origin and implications and include: The Action desire interest attention (AIDA) Model The Hierarchy-of-Effects Model -

Assess the current strategy - demand and market share, Assess the current s...

Assess the current strategy: 1. Does the current strategy strengthen the feedback processes driving growth? Yes, the current strategy strengthens some of the feedback pro

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd