Explain black box model of consumer behaviour, Marketing Research

Assignment Help:

Q. Explain Black box model of consumer behaviour?

ENVIRONMENTAL

FACTORS

BUYER'S BLACK BOX

BUYER'S

RESPONSE

Marketing

Stimuli

Environmental

Stimuli

Buyer

Characteristics

Decision

Process

 

Product

Price

Place

Promotion

 

Economic

Technical

Political

Cultural

Attitudes

Motivation

Perceptions

Personality

Lifestyle

Problem

recognition

Information

search

Alternative

evaluation

Purchase

decision

Post-purchase

behavior

Product choice

Brand choice

Dealer choice

Purchase timing

Purchase

amount

The black box model demonstrates the interaction of stimuli, consumer characteristics and decision process and consumer responses. It can be distinguished among interpersonal stimuli (between people) or intrapersonal stimuli (within people). The black box model is connected to the black box theory of behaviourism where the focus isn't set on the processes inside a consumer however the relation between the stimuli and the response of the consumer.

The marketing stimuli are planned as well as processed by the companies where the environmental stimulus are given by social factors and based on the economical or political and cultural circumstances of a society. The buyer's black box consists of the buyer characteristics and the decision process which determines the buyer's response. The black box model considers the buyers reply as a result of a consciousness decision process in which it is supposed that the buyer has recognized the problem.

Nevertheless in reality many decisions are not made in awareness of a determined problem by the consumer.


Related Discussions:- Explain black box model of consumer behaviour

Income-tax exemption, Income-Tax Exemption: In order to promote exports, t...

Income-Tax Exemption: In order to promote exports, tax incentives are granted under the Income-Tax Act. The major incentives are : 1) All export profits derived from export of

Principles of marketing, briefly outline the differencies between marketing...

briefly outline the differencies between marketing evolution and marketing philosophies

Export of spares, Export of Spares: Warranty spares, whether indigenous or...

Export of Spares: Warranty spares, whether indigenous or imported, of plant, equipment, machinery, automobiles or any other goods may be exported upto 7.5% of the FOB value of the

Describe important characteristics of culture, Q. Describe important charac...

Q. Describe important characteristics of Culture? (1) Culture is comprehensive . This signifies that all parts must fit together in some logical fashion. For instance bowing a

Literature study, Literature Study i) Overview of the organization: ...

Literature Study i) Overview of the organization: First paragraph in this chapter contains the areas of related literature reviewed and outline of the presentation of this l

Advance against incentives, Advance against Incentives : When the value of...

Advance against Incentives : When the value of the materials to be procured for export is more than FOB value of the contract, the exporters may get packing credit advance more th

Motivation consigns to the processes, Motivation consigns to the processes ...

Motivation consigns to the processes that cause people to behave as they do. Motivation take places when require is aroused that the consumer wishes to satisfy. Once a necessitate

Explain internal psychological procedure, Q. Explain Internal psychological...

Q. Explain Internal psychological procedure? The relevant internal psychological procedure that is associated with information search is perception. Perception is defined like

Concept of marketing, you purchace a byke so make a assinment with marketin...

you purchace a byke so make a assinment with marketing concept

Marketing segment, How might this medical group tailor its marketing mix to...

How might this medical group tailor its marketing mix to appeal to this segment?

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd