Explain black box model of consumer behaviour, Marketing Research

Assignment Help:

Q. Explain Black box model of consumer behaviour?

ENVIRONMENTAL

FACTORS

BUYER'S BLACK BOX

BUYER'S

RESPONSE

Marketing

Stimuli

Environmental

Stimuli

Buyer

Characteristics

Decision

Process

 

Product

Price

Place

Promotion

 

Economic

Technical

Political

Cultural

Attitudes

Motivation

Perceptions

Personality

Lifestyle

Problem

recognition

Information

search

Alternative

evaluation

Purchase

decision

Post-purchase

behavior

Product choice

Brand choice

Dealer choice

Purchase timing

Purchase

amount

The black box model demonstrates the interaction of stimuli, consumer characteristics and decision process and consumer responses. It can be distinguished among interpersonal stimuli (between people) or intrapersonal stimuli (within people). The black box model is connected to the black box theory of behaviourism where the focus isn't set on the processes inside a consumer however the relation between the stimuli and the response of the consumer.

The marketing stimuli are planned as well as processed by the companies where the environmental stimulus are given by social factors and based on the economical or political and cultural circumstances of a society. The buyer's black box consists of the buyer characteristics and the decision process which determines the buyer's response. The black box model considers the buyers reply as a result of a consciousness decision process in which it is supposed that the buyer has recognized the problem.

Nevertheless in reality many decisions are not made in awareness of a determined problem by the consumer.


Related Discussions:- Explain black box model of consumer behaviour

Purchase discount of foreign bills, Purchase Discount of Foreign Bills : P...

Purchase Discount of Foreign Bills : Purchase or discount facilities in respect of export bills drawn under confirmed export contracts are generally granted to exporters who enjoy

Customs clearance stages, Customs Clearance Stages: There are four stage...

Customs Clearance Stages: There are four stages of customs involvement. These are: 1) Processing of documents at the Customs House i.e. the main office. This stage involves:

Foreign exchange transactions, Foreign Exchange Transactions : A foreign e...

Foreign Exchange Transactions : A foreign exchange transaction is ultimately the purchase or sale of one national currency against another arising out of import or export of goods

Research Methodology, Regression line drawn as Y=C+1075x, when x was 2, and...

Regression line drawn as Y=C+1075x, when x was 2, and y was 239, given that y intercept was 11. calculate the residualuestion #Minimum 100 words accepted#

Describe the term - materials, Describe the term - Materials Materials...

Describe the term - Materials Materials department uses research to create suitable policies regarding. Where to buy? How much to buy? When to buy? At what pric

Duty exemption scheme, DUTY EXEMPTION SCHEME : Registered exporters are el...

DUTY EXEMPTION SCHEME : Registered exporters are eligible for the facility of duty free import of raw materials, components, packing materials, etc., required for manufacture of t

Show the market research for various new products, Q. Show the market resea...

Q. Show the market research for various new products? • recognize the various products available in the market, • assess the consumer demand, • identify the ingredient

Marketing interface, mention and explain five measures that will make a dis...

mention and explain five measures that will make a displeased customer patronize the school canteen

Surrogate information errors, Surrogate Information Errors: this type of er...

Surrogate Information Errors: this type of error occurs when the information sought by the researcher is different from the information needed to solve the problem. For example whe

Explain nonprobability and probability sampling techniques, Provide a short...

Provide a short note highlighting major differences between nonprobability and probability sampling techniques? Answer Probability sampling is more robust in comparison as

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd