Explain quantitative and qualitative research techniques, Marketing Research

Assignment Help:

What is the major difference between quantitative and qualitative research techniques?

One of the key aims of qualitative research is to gain preliminary insights into decision problems and opportunities. This approach of data collection focuses on collection of data from a comparatively small number of respondents by asking questions and observing behaviour. In qualitative research most questions are open-ended in nature. Benefits of qualitative methods include: timely and economic data collection; rich data; accuracy of recording market behaviour and preliminary insights. Conversely, disadvantages of qualitative methods comprise: lack of generalizability, validity and reliability.

Quantitative research methods, seek to quantify the data and characteristically apply some statistical analysis. They put heavy emphasize on using formalised standard questions and predetermined response options in questionnaires or surveys administered to large number of respondents. Today, quantitative research is generally associated with experiments and surveys and is still considered the mainstay of research industry for collecting marketing data.

 


Related Discussions:- Explain quantitative and qualitative research techniques

VALS, How can i get the art behind the questions in VALS questionnaire ? or...

How can i get the art behind the questions in VALS questionnaire ? or Where can I find the S.R.I categorization?

The relationship between communication and loyalty, discuss the relationshi...

discuss the relationship between marketing communication and brand loyalty

Marketing research, list out secondary sources of information while pursuin...

list out secondary sources of information while pursuing market research

Learning model of consumer behaviour, Q. Learning model of consumer behavio...

Q. Learning model of consumer behaviour? Learning model : Classical psychologists have been concerned in the formation and satisfaction of needs as well as tastes. They disput

Write a short note about comparative scaling techniques, Write a short note...

Write a short note about comparative scaling techniques As name suggests comparative scaling includes direct comparison of stimulus objects with one another. For instance, manage

Swot analysis, Integrative Research Paper & Power Point Presentation: Th...

Integrative Research Paper & Power Point Presentation: The student will select an organization for the Integrative Research Paper. The organization (possibly the student's emplo

Non response error, Non Response Error: It is almost impossible to obtain d...

Non Response Error: It is almost impossible to obtain data from each and every respondent covered in the same. There are always some respondents who refuse to give any information.

R Studio help, I am looking for help working on an R Studio problem and do ...

I am looking for help working on an R Studio problem and do not understand the software or statistics at all ; it is for my marketing research class. Can anyone help me with one on

Uses or importance of marketing research to business , Uses or Importance t...

Uses or Importance to Business and Industry: 1 Decision making tool: marketing research is useful for taking marketing management decision. It provides necessary information

General reserch, How student strike effect on Quebec? How student strike ef...

How student strike effect on Quebec? How student strike effect on other province of Canada? Which people are involved in it? (Students and people who want Quebec different from Can

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd