Describe the meaning of research, Marketing Research

Assignment Help:

Describe the Meaning of Research

Research in common man's language refers to "search for knowledge".

Research is basically the process of finding solution to a problem after a complete study as well as analysis of the situational factors.

Research is purposeful investigation. It offers a structure for decision making. It provides an analytical framework for subject matter of investigation. It establishes the relationship between different variables, particularly the relationship of dependent variables with the valuable independent variables. In brief, the search for knowledge through objective and systematic method of finding solution to a problem is research. Research is needed due to the following reasons:-

  • To help making decisions
  • To identify and find solutions to the problems
  • To find alternate strategies
  • To develop new concepts

 

 


Related Discussions:- Describe the meaning of research

Definition of exchange rate, Definition of Exchange Rate : A foreign excha...

Definition of Exchange Rate : A foreign exchange rate is simply the price of one country's money in terms of another country's money. In other words, the rate at which one country

What are the different needs and motives of the consumer, Q: What are the d...

Q: What are the different needs and motives of the consumer according to which a consumer buy the product? Ans: Needs : Requires can be explained in the following manner:

Explain black box model of consumer behaviour, Q. Explain Black box model o...

Q. Explain Black box model of consumer behaviour? ENVIRONMENTAL FACTORS BUYER'S BLACK BOX BUYER'S RESPONSE Marketi

Marketing interface, mention and explain five measures that will make a dis...

mention and explain five measures that will make a displeased customer patronize the school canteen

How does the customer use the information obtained, Q. How does the custome...

Q. How does the customer use the information obtained? A significant determinant of the extent of evaluation is whether the customer feels 'involved' in the product. By partici

Discuss the types of research design in brief, Question 1 Write a short no...

Question 1 Write a short notes on-                        A. Various types of Research(any five)                        B. Characteristics of Research Question 2 Expla

Economic model of consumer behaviour, Q. Economic model of consumer behavio...

Q. Economic model of consumer behaviour? Economic model: Economic model of consumer actions is one-dimensional. This denotes that buying decisions of a person are governed b

Show the market research for various new products, Q. Show the market resea...

Q. Show the market research for various new products? • recognize the various products available in the market, • assess the consumer demand, • identify the ingredient

Explain the family decision making, Q. Explain the Family Decision Making? ...

Q. Explain the Family Decision Making? Individual members of families frequently serve different roles in decisions that ultimately draw on shared family resources. A number of

Describe the use of forward questions in questionnaire, Describe the use of...

Describe the use of forward questions in questionnaire development. Answer Questionnaire can be divided in three major parts generally: forward and opening questions; gene

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd