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Describe the Meaning of Research
Research in common man's language refers to "search for knowledge".
Research is basically the process of finding solution to a problem after a complete study as well as analysis of the situational factors.
Research is purposeful investigation. It offers a structure for decision making. It provides an analytical framework for subject matter of investigation. It establishes the relationship between different variables, particularly the relationship of dependent variables with the valuable independent variables. In brief, the search for knowledge through objective and systematic method of finding solution to a problem is research. Research is needed due to the following reasons:-
what is marketing
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