Risk as an exporter, Marketing Research

Assignment Help:

Risk as an Exporter : you may draw your export bills either in rupees or in foreign currencies. If you have drawn your export bills in Indian currency i.e., rupees, you will not suffer any loss by any ask able depreciation of foreign currencies or of Indian rupees. You are sure to receive the Indian rupees for which you have invoiced your goods. But it may not always be possible for you to invoice your goods in rupees. Firstly, the foreign importer may insist that he be billed in his local currency. That will make the cost of goods imported by him certain in his own currency.

Again, it is a matter of courtesy to the exporter to bill the importer in the currency of importer's choice. It is a good marketing strategy also. Moreover, the Government of India has now directed that exporters bill their importers in foreign currency only.

If you have billed your importer in a foreign currency, there is an equal possibility that the foreign currency may appreciate or depreciate by the time you are likely to receive payment. As a result, you may receive more or less in terms of rupees than you bargained for. Let us understand this by means of an example. Suppose you export goods worth US$10,000 on January 1, when the value of $1 is Rs.35. You thus, expect a payment of s.3,50,000. But the payment is due to be received by you on May 1. Suppose the value of the dollar decreases to Rs.34 on the day. You will now receive only Rs.3,40,000. The fact that Indian exporters operate on a very low margin, may mean that whatever profit he expected may be wiped out due to a decline in the value of the dollar. But if the value of the dollar increases to Rs.36, the exporter will get Rs.3,60,000 and may earn a profit that he never expected. Thus while there is a possibility of the exporter making a windfall profit, there is a definite risk lo which the exporter is exposed. The larger the depreciation of the foreign currency, the larger is the risk to which the exporter is exposed.

 


Related Discussions:- Risk as an exporter

Me, what is the best way to obtain information about what consumers actuall...

what is the best way to obtain information about what consumers actually do

Discuss the steps in creating a customer service strategy, Problem: A m...

Problem: A major differentiating factor for companies is the quality of Customer Service. (i) Give the reasons which justify the inclusion of Customer Service as an e

Show the market research for various new products, Q. Show the market resea...

Q. Show the market research for various new products? • recognize the various products available in the market, • assess the consumer demand, • identify the ingredient

How can consumer behavior create diffusion of innovation, Q: How personal i...

Q: How personal influence of consumer behavior can create Diffusion of Innovation.? Ans: Products be likely to go through a life cycle. Primarily a product is introduced. S

The relationship between communication and loyalty, discuss the relationshi...

discuss the relationship between marketing communication and brand loyalty

Discuss porter''s five forces analysis, Question 1 Describe the steps invo...

Question 1 Describe the steps involved in healthcare marketing process Question 2 What is marketing mix? Explain the four P's of the marketing mix Question 3 Discu

Audit, I need to write an Audit for Coca Cola for my integrated marketing c...

I need to write an Audit for Coca Cola for my integrated marketing communication class

Determine the types of stratified random sampling, Determine the types of s...

Determine the types of stratified random sampling There are two kinds of stratified random sampling; (a) proportionate stratified sampling (b) disproportionate stratified sampl

Deemed exports, Deemed Exports: It refers to those transactions in which t...

Deemed Exports: It refers to those transactions in which the goods supplied do not leave the country and the payment for such goods are made in India. The supply of goods shall be

Marketing strategy, from domestic products to skin care product. what will ...

from domestic products to skin care product. what will be the marketing plan

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd