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Question:
The design of a specific marketing research methodology depends on the objective of the research being undertaken. Bearing this in mind and using examples to illustrate your points, describe the nature and discuss the specific role of the following categories of marketing research within the overall marketing research process:
a) Exploratory research b) Descriptive research c) Causal (experimental) research
Write a short note on survey methods. Answer Survey methods tend to be mainstay of marketing research in general. They tend to involve a structured questionnaire given to
INTRODUCTION : You have learnt about export credit insurance in Unit 9. As you know, export business involves exchange of currency of one country for that of another country. This
GENERAL PROVISIONS REGARDING EXPORTS AND IMPORTS : As you know that the policy aims at promoting the exports and liberalising the imports. Let us first study the general provisi
Ask qrand promotion technique can benefit an organization by increasing its sales or hitting competitive brands may leave a negative impression on the customers? Justify your answe
Assess the current strategy: 1. Does the current strategy strengthen the feedback processes driving growth? Yes, the current strategy strengthens some of the feedback pro
Ask 1 A Chennai based soft –drink company has proposed to launch a new variant of Soft-drink in three flavours lemon , rose , and orange priced at Rs.6 /- ,Rs.7/- Rs.8 /- in 300ml
FINANCIAL GUARANTEES: Exporters require adequate financial support from banks to carry out their export contracts; ECGC's guarantees protect the banks from losses on account of th
How can population definition error be minimised ?
Explain Engel-Kollat-Blackwell Model Variables grouped into following categories a) Stimulus inputs b) Information processing c) Decision process and d) Variables
Once the buyer has recognised a problem they search for information on products and services that can solve that problem. Belch and Belch (2007) describe that consumers undertake b
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