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Question 1 Write a short notes on:
A. Internet Advertising Techniques
B. Difference between traditional marketing and e-marketing
Question 2 Write a short notes on:
A. Targeting strategies in e-marketing.
B. Different types of positioning strategies in e-marketing
Question 3 Discuss how to build up e-marketing strategy and its functions in brief.
Question 4 Describe the four main functions involved in creating and managing corporate website.
Question 5 Define e-marketing and its principles.
Question 6 Write a short note on:
A. Features of e-marketing
B. Benefits of e-Marketing
The management approach would advocate the position that entrepreneurs can be made. Discuss the management approach to entrepreneurial theory by making reference to the key researc
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Q. How does the customer use the information obtained? A significant determinant of the extent of evaluation is whether the customer feels 'involved' in the product. By partici
You are the member of an advertising team assembled to develop a promotional campaign for a new digital camera. Develop three headlines for these campaigns each based on one of the
These roadblocks are able to be removed by applying lifestyle & psychographic segmentation. When motivations, attitudes, personality characteristics and belief systems are analyzed
OBJECTIVES After studying this Unit, you should be able to: 1. Explain stages involved in export cargo shipment 2. Discuss the policy for Central Excise Rebate on expor
Explain in details the process of marketing research. Answer Most marketing research involves attaining information from marketplace indirectly or directly and hence the
Specific Voyage Policy : A Voyage Policy covers the risks that may arise during a journey from specific place to another. The terms and conditions of the insurance are set out in
Write a short note about comparative scaling techniques As name suggests comparative scaling includes direct comparison of stimulus objects with one another. For instance, manage
Types of cognitive involvement Cognitive involvement - where a person is enthused to learn all s/he can about the product. Product involvement > the consumer's stage
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