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Question 1 Write a short notes on:
A. Internet Advertising Techniques
B. Difference between traditional marketing and e-marketing
Question 2 Write a short notes on:
A. Targeting strategies in e-marketing.
B. Different types of positioning strategies in e-marketing
Question 3 Discuss how to build up e-marketing strategy and its functions in brief.
Question 4 Describe the four main functions involved in creating and managing corporate website.
Question 5 Define e-marketing and its principles.
Question 6 Write a short note on:
A. Features of e-marketing
B. Benefits of e-Marketing
OBJECTIVES After Studying this unit, you should be able to: 1. Describe the procedure of Pre-shipment Credit; 2. Explain various types and procedure of Post-shipment Cr
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Commercial Dimension : From the point of view of an exporter, a transaction is complete as soon as the importer either pays for the bill of exchange on its presentation or he unde
What is Historical Research Any research that makes use of observations based on past events is termed as historical approach.
Q. Explain Search stage in organisational buying? Search stage: This stage comprises information search regarding vendors their credibility their compatibility with the requi
Q: Explain the process of consumer buying behaviour? Ans : The buyer decision process comprises the following steps: 1. Need recognition 2. Look for information on prod
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Discuss the importance of marketing research report in the overall marketing research process. Answer Marketing research report is the bridge between manager and researche
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