Questions

1. Explain the ways that primary research in an economically developed nation might differ from research in a developing nation. Compare two specific countries, and use particular products to illustrate your answer.
2. 'A firm's choice of foreign market entry method will be largely influenced by the economic, political, legal and technological environment encountered in the overseas market.' Discuss this statement using examples from a particular Asia Pacific market to explain your answer.
3.  What role does segmentation play when an organisation is planning to go international? In your answer, identify the important factors in segmenting international markets for your firm's product. Give recommendations on the main sources of information the firm should use when conducting a segmentation analysis.
4. Discuss ways to overcome the cultural sensitivity issues that are associated with the marketing of services in an overseas market. Use a specific services category in a particular country to illustrate your answer. Outline ways in which a firm may need to modify its services marketing approach when dealing with high as opposed to low-context cultures.