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The libraries of some universities and other educational institution bring out bibliographies on selected subjects.
Lists of Books and Publishers Bulletins:
a. All leading publishers bring out periodical bulletins and list of books published and forthcoming books. Some publishers publish bulletins periodically for example publishers Monthly( C. S Chand and Co.) " The Books Make (Orient Longman) Book Selection( Allied Publishers) recent Indian Books ( Federation of Publishers and Booksellers Association in India) etc
b. Books Review Columns of journals contain a short review of the latest books newspapers also give a list of latest publications in their weekly book review columns.
c. Cumulative books index world list of books in the English Language Published since 1928by H. W. Wilson New York
Types of cognitive involvement Cognitive involvement - where a person is enthused to learn all s/he can about the product. Product involvement > the consumer's stage
AskWhat are the internal and external criteria of selecting a research problem?
SPECIAL CONTRACTS : You have learnt that the applicable law can be the law of either party or that of a third party. It will be the Indian Contracts Act, if Indian law will apply.
What is the major difference between quantitative and qualitative research techniques? One of the key aims of qualitative research is to gain preliminary insights into decisio
This brief case study highlights the risks a company might face if it makes the wrong call in relation to its ethical marketing policies. The case study discusses the case of Cadbu
give examples of different product strategies used by different similar companies to sustain competitive advantages and justify wether thestrategies have been successful
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Evaluate the relationship between brand loyalty, corporate image and repeat purchase
Procedural Formalities : The ECGC has three types of claim forms: (i) Form No.501 for claims rising due to non payment for goods accepted by the buyer, (ii)Form No.502 for claims
Remittances Connected with Exports : Exporters are permitted to retain upto 25% (50% in the case of EOUs located in EPZI Software Technology Parks/Electronics Hardware Technology
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