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Freudian theory:
_ The idea that much of human behaviour stems from a fundamental conflict between a person's desire to gratify his/her physical needs and the necessity to function as a responsible member of society.
_ The struggle is bear out in three internal systems:
- Id (immediate gratification and directing a person's psychic energy towards pleasurable acts without regard to the consequences).
- Superego (the person's ethics working to prevent the id seeking selfish gratification).
- Ego (mediating among the other two).
explain Henry Assael Model of buying decision behavior along with the diagram”.
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model building is the essence of the operations research approach?
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