Investigate the planning principles or marketing strategy, Marketing Research

Assignment Help:

Investigate the planning principles and range of tools and techniques involved in developing a general or marketing strategy

(a) Select an organisation to use as a case study or example when completing this assignment where this is indicated or appropriate.  

This organisation may be in any business or private sector or country. Clearly provide your academic reasons for choosing this organisation

(b) Are there any theories, principles and/or practices that underlie strategic planning? 

(c) Provide in outline form a framework to enable your organisation to develop its strategy in general terms

(d) Describe and critically evaluate a range of tools, techniques and models that could be used to develop a marketing plan


Related Discussions:- Investigate the planning principles or marketing strategy

Explain about marketing, Explain about marketing. Marketing is a pervas...

Explain about marketing. Marketing is a pervasive phenomenon in the current day world. Each day we are exposed to marketing of goods and services, as well as ideas. It may be d

Explain about freudian theory, Freudian theory: _ The idea that much of...

Freudian theory: _ The idea that much of human behaviour stems from a fundamental conflict between a person's desire to gratify his/her physical needs and the necessity to func

Pest Analysis, How do I find information for a pest analysis, political inf...

How do I find information for a pest analysis, political information in particular? I don''t know where to begin.

Specific voyage policy, Specific Voyage Policy : A Voyage Policy covers th...

Specific Voyage Policy : A Voyage Policy covers the risks that may arise during a journey from specific place to another. The terms and conditions of the insurance are set out in

Prohibition of export, Prohibition of Export : Export of all goods either ...

Prohibition of Export : Export of all goods either directly or indirectly to any place outside India other than Nepal and Bhutan is prohibited unless the exporter furnishes to the

International mrketing, List out the secondary sources of information while...

List out the secondary sources of information while pursuing market research.

Marketing reasearch process, Marketing Reasearch Process: 1. specifyin...

Marketing Reasearch Process: 1. specifying research objectives: In this step of the research process researchers must first obtain answer to the question," what is the purpos

Unique selling proposition, Something unique that you have to tenders. Not ...

Something unique that you have to tenders. Not necessarily completely unique. You can appear unique by merely packaging your product or service in a unique way. For instance a lawy

Describe the term- experimentation, Describe the term- Experimentation ...

Describe the term- Experimentation Experimentation as a technique is normally used when conducting causal research. There are two types of experimentation techniques available

Proactive interference, There are various reasons why retrieval can fail or...

There are various reasons why retrieval can fail or in less fancy terms how we come to forget. One is decay at this time information that is not accessed frequently essentially '

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd