Compare descriptive and causal reserach design, Marketing Research

Assignment Help:

Compare and contrast exploratory, descriptive and causal research designs.

Answer

Objective of exploratory design is to discover ideas and insights; of descriptive design is to describe market characteristics; of causal design to conclude cause and effect or functions.

Characteristics of exploratory design include versatility, flexibility and that it's often used as the front end of total research design. Characteristics of descriptive design include its preplanned and structured design and that it's marked by the prior formulation of specific hypotheses. Characteristics of causal design include the fact that mediating variables should be controlled for and that one or more independent variables are manipulated.

Methods using exploratory design comprise pilot surveys, expert surveys, secondary data (which is analyzed qualitatively), and qualitative research. Methods using descriptive design comprise secondary data (that is analyzed quantitatively), panels, surveys and observational and other data. Methods using causal design include experiments.

 


Related Discussions:- Compare descriptive and causal reserach design

Statistics, For this assignment you will incorporate descriptive statistics...

For this assignment you will incorporate descriptive statistics into basic data analysis. You will create a table depicting the following data. Then, based on (b.) below, create a

Explain about freudian theory, Freudian theory: _ The idea that much of...

Freudian theory: _ The idea that much of human behaviour stems from a fundamental conflict between a person's desire to gratify his/her physical needs and the necessity to func

What are responses of researcher, What are responses of researcher Whe...

What are responses of researcher When responses are missing or inappropriate, researcher has three choices: (a) Researcher can sometimes detect proper answer by reviewing t

Job evaluation points salary survey, Below is a set of data, which you are ...

Below is a set of data, which you are to plot. Then tell me how many pay structures and what jobs should be included in the pay structure(s). In your answer you are to show me the

Imports, Imports: You have learnt the provisions related to export at leng...

Imports: You have learnt the provisions related to export at length. As you know, import plays an important role in the economic development of the country. In order to manufactur

Research for problem formulation, Problem formulation process mainly consis...

Problem formulation process mainly consists of studying situation environment hypothetical solutions or actions and choice of most appropriate course of actions. These studies can

Meaning and nature of exchange rates , MEANING AND NATURE OF EXCHANGE RATES...

MEANING AND NATURE OF EXCHANGE RATES : During the Great Depression of the 1930s, almost all countries found it difficult to increase their exports. Many of them decided to resort

Indifference curves, Indifference Curves: The Consumer Tastes Suppose w...

Indifference Curves: The Consumer Tastes Suppose we ask the consumer what his preferences are for alternative bundles of two goods, say food and clothing. Certain combination o

Purchase decision, Once the alternatives have been evaluated the consumer i...

Once the alternatives have been evaluated the consumer is ready to make a purchase decision. Sometimes purchase intention doesn't result in an actual purchase. The marketing organi

Objectives-export finance, OBJECTIVES After Studying this unit, you s...

OBJECTIVES After Studying this unit, you should be able to: 1. Describe the procedure of Pre-shipment Credit; 2. Explain various types and procedure of Post-shipment Cr

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd