Define a research problem, Marketing Research

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In addition to what has been stated above the followings points must also be observed while defining a research problem:

1.Technical terms and words or phrases with special meanings used also the statement of the problem should be clearly defined.

2. Basic assumption one postulates( if any ) relating to the research problem should be clearly stated..

3. A straightforward statement of the value of the investigation( i ,e the criteria for the selection of the problem) should be provided.

4. The suitability of the time period and the sources of data available must also be considered by the researcher in defining the problem.

5.The scope of the investigation or the limits within which the problem is to be studied must be mentioned explicitly in defining a research problem.


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