Determining the prices and policy decisions, Marketing Research

Assignment Help:

1.  Your company manufactures consumer products mostly in the pet products category. You have developed a new line of rather unique bird feeders for wild birds such as cardinals, finches, woodpeckers, etc.  These bird feeders will be sold through various retail stores (pet shops, discount stores, department stores, etc.) and you already have a distribution network to get the feeders to the stores.  You have a number of wholesale distributors set up who will sell the feeders to the retailers.  Now you need to figure out how to set the pricing for the new line of feeders....

  • What kinds of policy decisions do you need to make with regard to pricing?
  • What are the additional things you will have to consider in determining your prices?
  • List the specific information will you need to have in order to set the proper price?
  • How would you go about setting the price? Describe the step by step process (1,2,3 etc.) you would take in making this decision; for example "1. Check the prices similar products are currently being sold for."

2. Describe how the price setting process would be different if your company was a business to business service business (such as marketing consulting) instead of a manufacturing business.

 

 


Related Discussions:- Determining the prices and policy decisions

Market structure, 1. Perfect competitive and monopoly are extreme market st...

1. Perfect competitive and monopoly are extreme market structures,theoretically show garphically the short run equilibrium of both markets.To what extent are these markets realisti

State the term- production, State the term- Production Research assist...

State the term- Production Research assists you in an enterprise to decide in the field of production on:- What to produce How much to produce When to produce

Maslows need hierarchy theory, Q. Maslow's need hierarchy theory ? >>The...

Q. Maslow's need hierarchy theory ? >>The ultimate state in the hierarchy is hard to achieve. Certain requirements can be placed in different areas >>Of the hierarchy example

How consumer behaviour is effected by attitude, Q. How consumer behaviour i...

Q. How consumer behaviour is effected by attitude and attitude change? Attitudes Introduction . Consumer attitudes are a compound of a consumer's (1) beliefs about (2) fe

Basic principles of ecgc operation, BASIC PRINCIPLES OF ECGC OPERATION : T...

BASIC PRINCIPLES OF ECGC OPERATION : There are two basic principles on which ECGC works: i) Spread of risks: An exporter is required to insure all the shipments that may be m

International marketing, Define international marketing and furnish its fea...

Define international marketing and furnish its features.

Running account facility-packing credit, Running Account Facility: The RBI...

Running Account Facility: The RBI has permitted banks to grant packing credit advances even without lodgement of LIC or firm order /contract under the scheme of Running Account Fa

Assignment, how should i write my assignment

how should i write my assignment

Marketing interface, as a customer service employee explain five measures y...

as a customer service employee explain five measures you would recommend to make even a displeased students patronize the school canteen

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd