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1. Your company manufactures consumer products mostly in the pet products category. You have developed a new line of rather unique bird feeders for wild birds such as cardinals, finches, woodpeckers, etc. These bird feeders will be sold through various retail stores (pet shops, discount stores, department stores, etc.) and you already have a distribution network to get the feeders to the stores. You have a number of wholesale distributors set up who will sell the feeders to the retailers. Now you need to figure out how to set the pricing for the new line of feeders....
2. Describe how the price setting process would be different if your company was a business to business service business (such as marketing consulting) instead of a manufacturing business.
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executive summary
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