Determining the prices and policy decisions, Marketing Research

Assignment Help:

1.  Your company manufactures consumer products mostly in the pet products category. You have developed a new line of rather unique bird feeders for wild birds such as cardinals, finches, woodpeckers, etc.  These bird feeders will be sold through various retail stores (pet shops, discount stores, department stores, etc.) and you already have a distribution network to get the feeders to the stores.  You have a number of wholesale distributors set up who will sell the feeders to the retailers.  Now you need to figure out how to set the pricing for the new line of feeders....

  • What kinds of policy decisions do you need to make with regard to pricing?
  • What are the additional things you will have to consider in determining your prices?
  • List the specific information will you need to have in order to set the proper price?
  • How would you go about setting the price? Describe the step by step process (1,2,3 etc.) you would take in making this decision; for example "1. Check the prices similar products are currently being sold for."

2. Describe how the price setting process would be different if your company was a business to business service business (such as marketing consulting) instead of a manufacturing business.

 

 


Related Discussions:- Determining the prices and policy decisions

Running account facility-packing credit, Running Account Facility: The RBI...

Running Account Facility: The RBI has permitted banks to grant packing credit advances even without lodgement of LIC or firm order /contract under the scheme of Running Account Fa

Explain the significance of pilot testing, Explain the significance of pilo...

Explain the significance of pilot testing in questionnaire building. Answer Once preliminary questionnaire has been developed a researcher must test the questionnaire on a

#BUSINESS RESEARCH SIMILARITIES, Compare and contrast three business resear...

Compare and contrast three business research papers as to describe how the researchers defined and operationalized variables while providing a theoretical framework.

Internal and external criterai of research problem, AskWhat are the interna...

AskWhat are the internal and external criteria of selecting a research problem?

Sources of literature, The sources of documentary information which can aid...

The sources of documentary information which can aid the process of locating literatures relating to selected research topics are: 1. Subject Catalogues of Libraries: These cata

Export of goods under bond under rule 13, Export of Goods Under Bond Under ...

Export of Goods Under Bond Under Rule 13 : The exporters have been permitted to export the excisable goods without the payment of Central Excise duty. Exporters are required to

Export licensing, Export Licensing:  As you know that all goods may be exp...

Export Licensing:  As you know that all goods may be exported without any restriction except to the extent such exports are regulated by the Negative List of exports. The Negative

Comparison between sampling errors and non sampling errors, a.Sampling erro...

a.Sampling error is measurable while it is not easy to measure a non sampling errors. b.Sampling error decrease as the sample size increase. This is not necessarily so in the ca

Risk as an exporter, Risk as an Exporter : you may draw your export bill...

Risk as an Exporter : you may draw your export bills either in rupees or in foreign currencies. If you have drawn your export bills in Indian currency i.e., rupees, you will not

Brand Promotion, Ask qrand promotion technique can benefit an organization ...

Ask qrand promotion technique can benefit an organization by increasing its sales or hitting competitive brands may leave a negative impression on the customers? Justify your answe

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd