Discuss the steps in creating a customer service strategy, Marketing Research

Assignment Help:

Problem:

A major differentiating factor for companies is the quality of Customer Service.

(i) Give the reasons which justify the inclusion of Customer Service as an element of the Service Marketing mix.

(ii) With reference to a named commercial bank discuss the key steps in creating a customer Service Strategy.


Related Discussions:- Discuss the steps in creating a customer service strategy

Foreign exchange regulation concerning exports, FOREIGN EXCHANGE REGULATION...

FOREIGN EXCHANGE REGULATION CONCERNING EXPORTS : Export of goods is the most important foreign exchange earner for the country and the law provides that foreign exchange in paymen

SWOT and Strategy Analysis, Read the industry profile overview, including t...

Read the industry profile overview, including the website links, on the page. Complete a SWOT analysis for the selected industry. The SWOT analysis allows a business to understand

Benefit segmentation in consumer behaviour, Q. Benefit segmentation in cons...

Q. Benefit segmentation in consumer behaviour? The benefit segmentation approach is foundation upon the belief that it is possible to measure consumer value systems in detail t

Export of repaired goods, Export of Repaired Goods: Goods or parts thereof...

Export of Repaired Goods: Goods or parts thereof on being exported and found defective damaged or otherwise unfit for use may be imported for repair and subsequent re-export. S

Management approach to entrepreneurial theory, The management approach woul...

The management approach would advocate the position that entrepreneurs can be made. Discuss the management approach to entrepreneurial theory by making reference to the key researc

Sports marketing firm, You are interested in purchasing a new minor league ...

You are interested in purchasing a new minor league baseball franchise. The franchise will be located in your area. To reduce the risk in your decision making, you have requested t

Internal and external influences, Q. Internal and External influences? ...

Q. Internal and External influences? Internal influences Consumer behaviour is influenced by- personality, psychographics (lifestyle), demographics, motivation, knowledge,

Marco environment, if open a go green hotel,what are the global environment...

if open a go green hotel,what are the global environment?

Explain concept of personality and self concept, Q. Explain concept of pers...

Q. Explain concept of personality and self concept? Personalit y can be explained as the psychological characteristics that both determine and reflect how a person responds to

Denomination of export contracts, Denomination of Export Contracts: All ex...

Denomination of Export Contracts: All export contracts and invoices shall be denominated in freely convertible currency and export proceeds shall be realised in freely convertible

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd