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Problem:
A major differentiating factor for companies is the quality of Customer Service.
(i) Give the reasons which justify the inclusion of Customer Service as an element of the Service Marketing mix.
(ii) With reference to a named commercial bank discuss the key steps in creating a customer Service Strategy.
explain henry assael model
INTRODUCTION : You have learnt in Unit 11 the process, procedures and documentation formalities in preparing goods for exports as well as movement of goods from the inland product
what will be the scope for the above study for imc in b2b market domain and SWOT analysis,future growth and prospects of the study
Introduction : In the Previous we learn the importance and the role of experts in a developing country like India as well as the policy framework in which exporting firms operate
1. What issues would need to be considered in choosing a sample to investigate each of the following claims? Give an example of a way a sample might be chosen which would be likely
Question 1 Write a short notes on- A. Various types of Research(any five) B. Characteristics of Research Question 2 Expla
how to write a market entry strategy
1. Species that have reached the extinction threshold and are on the verge of extinction - beluga whales, African elephants, mountain gorillas and the California condor might be c
If asking custoemrs if they have problems, would it be exchange function of marketing?
What types of personal interviewing methods are used in marketing research? Answer Personal interviewing methods used in marketing research are generally classified into i
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