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Explore the implications of changes in the general and marketing environment for organisations
(a) How has the current business and economic climate affected your organisation's strategy?
(b) Explain how your organisation has responded to changes in its environment and consider whether this response has been effective.
(c) List what you would consider to be the major functional areas in your organisation and explain why these are important.
(d) How have these areas been developed to give your organisation a competitive advantage?
Plan for the implementation of a general or marketing strategy.
(a) Discuss how a timetable for the implementation of a strategy can be crafted around key milestones.
(b) Provide a sample timetable for your organisation indicating the major resources required in this.
(c) When a strategy is being developed how can it also be evaluated?
(d) Using examples explain why is it important to monitor the effectiveness of a new strategy?
What is perception mapping? Does it differ for each product category?
What was the distribution of products in marketing mixed?
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