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Explore the implications of changes in the general and marketing environment for organisations
(a) How has the current business and economic climate affected your organisation's strategy?
(b) Explain how your organisation has responded to changes in its environment and consider whether this response has been effective.
(c) List what you would consider to be the major functional areas in your organisation and explain why these are important.
(d) How have these areas been developed to give your organisation a competitive advantage?
Plan for the implementation of a general or marketing strategy.
(a) Discuss how a timetable for the implementation of a strategy can be crafted around key milestones.
(b) Provide a sample timetable for your organisation indicating the major resources required in this.
(c) When a strategy is being developed how can it also be evaluated?
(d) Using examples explain why is it important to monitor the effectiveness of a new strategy?
Q. How can you explain the concept of culture and subculture? For the principle of studying consumer behaviour culture can be defined as the sum total of learned beliefs values
Competing demands for resources- Even though the above student would like to buy a pickup truck on her sixteenth birthday she would rather have a computer moreover has money for on
what is marketing
What are the benefits of survey methods Survey methods provide several benefits, there are numerous limitations also. These limitations stem mostly from respondent errors, inst
Problem 1 While developing an advertisement, some theories are useful. Discuss the two theories to design an advertisement. Hierarchy of effects theory Means end theor
STAGES OF SHIPMENT : For effecting shipment from ports in India, the exporter, generally through his clearing and forwarding agent, has to comply with procedural formalities of th
give the example on this... media planner must compute the cost per thousand persons reached by a vehicles
Question 1 Explain the concept of Service mapping with example Question 2 Write a short notes on- Factors that influence customer expectations Pricing strategies
I need to write an Audit for Coca Cola for my integrated marketing communication class
Registration-cum-Membership Certificate: Any person, applying for a licence to import or export or for any other benefit or concession under this policy shall be required to finis
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