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Once the buyer has recognised a problem they search for information on products and services that can solve that problem. Belch and Belch (2007) describe that consumers undertake b
explain the opportunity costs theory and nature of the opportunity costs ?
What is Historical Research Any research that makes use of observations based on past events is termed as historical approach.
Usage Segmentation Marketers are familiar with that the occasion or situation frequently determines what consumers will purchase or consume. For this reason they occasionally fo
Marketing Reasearch Process: 1. specifying research objectives: In this step of the research process researchers must first obtain answer to the question," what is the purpos
model building is the essence of the operations research approach?
GENERAL PROVISIONS REGARDING EXPORTS AND IMPORTS : As you know that the policy aims at promoting the exports and liberalising the imports. Let us first study the general provisi
Question 1 Write a short notes on: A. Internet Advertising Techniques B. Difference between traditional marketing and e-marketing
SOURCES OF INFORMATION : An exporter would like to know about the market conditions and business practices in foreign countries. Let us study some major sources of information whi
how is service heterogeneity
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