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Q. Illustrate feedback stage in organisational buying?
The feedback stage: This stage is anxious with the establishment of order routine performance feedback and so on and hence the focus shifts to the user. Product management of the marketing organisation is play a vital role in scheduling of complaint redresser, delivery, providing inputs for new product development and generally ensuring that the buying organisation is satisfied subsequent to the sale is over. Service departments as well become important in this stage.
Formulating selling strategies utilizing the buying centre buying situations and the buying stages will result in exclusive strategies for respective customer groups. This is marketing point of reference in practice.
Q. How does the customer use the information obtained? A significant determinant of the extent of evaluation is whether the customer feels 'involved' in the product. By partici
Determine the important factors of marketing research? Marketing Research involves following: - i) Product Research: - Assessment of suitability of goods with respect to
Mr Adidike, owner of Adidike Shoes, has come to you with a request to analyse the Australian retail shoe market. Adidike Shoes currently makes men's sports shoes but Mr Adidike wou
what will be the reaction of a buyer about this price changes?
give the example on this... media planner must compute the cost per thousand persons reached by a vehicles
The above table shows that a researcher has to review the various kinds of literature relating to the selected field of study. How can be identify the related materials? This resea
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: Outline the distribution system of Green Works, starting from factory to end customer. (Assume there will be local production)
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