Illustrate feedback stage in organisational buying, Marketing Research

Assignment Help:

Q. Illustrate feedback stage in organisational buying?

The feedback stage: This stage is anxious with the establishment of order routine performance feedback and so on and hence the focus shifts to the user. Product management of the marketing organisation is play a vital role in scheduling of complaint redresser, delivery, providing inputs for new product development and generally ensuring that the buying organisation is satisfied subsequent to the sale is over. Service departments as well become important in this stage.

Formulating selling strategies utilizing the buying centre buying situations and the buying stages will result in exclusive strategies for respective customer groups. This is marketing point of reference in practice.


Related Discussions:- Illustrate feedback stage in organisational buying

Consumer involvement, Consumer Involvement : Involvement demotes to ...

Consumer Involvement : Involvement demotes to a person's perceived relevance of the object based on their inherent needs and values and interests. Involvement is able to

Risk as an importer, Risk as an Importer : The position is entirely oppo...

Risk as an Importer : The position is entirely opposite of what it is for the exporter. If the importer is billed in rupees, he does not stand to loss at all whether the foreign

Specific policies of cover issued , Specific Policies : Contracts for expo...

Specific Policies : Contracts for export of capital goods or projects for construction works and for rendering services abroad are insured by ECGC on a case to case basis under sp

Basic aspects of buying centre, The basic aspects to be noted about the buy...

The basic aspects to be noted about the buying centre are that: --The influences across the centre can differ from one product category to another. --The composition itself

Procedure for taming a policy, PROCEDURE FOR TAMING A POLICY : An intendin...

PROCEDURE FOR TAMING A POLICY : An intending exporter should fill in a proposal form (no. 12 1) available with all ECGC offices and submit it to the nearest office. After examinin

Evaluate the extent to which each element of iphone''s market, evaluate the...

evaluate the extent to which each element of i phone''s marketing mix contributes to its success

Objective- exports document, After studying this unit, you should be able t...

After studying this unit, you should be able to: I describe the reasons for documentation in export trade 1.  Explain functions of different kinds of documents needed for perfor

Selecting the research problem, The research problem undertaken for study m...

The research problem undertaken for study must be carefully selected. The task is a difficult one although it may not appear to be so. Help may be taken from as research guide in t

Case analysis, Why was Cucina Fresca pasta successful? How would you compar...

Why was Cucina Fresca pasta successful? How would you compare the pizza opportunity to that for pasta? How would you compare the actual product development process for each?

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd