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Q. Illustrate feedback stage in organisational buying?
The feedback stage: This stage is anxious with the establishment of order routine performance feedback and so on and hence the focus shifts to the user. Product management of the marketing organisation is play a vital role in scheduling of complaint redresser, delivery, providing inputs for new product development and generally ensuring that the buying organisation is satisfied subsequent to the sale is over. Service departments as well become important in this stage.
Formulating selling strategies utilizing the buying centre buying situations and the buying stages will result in exclusive strategies for respective customer groups. This is marketing point of reference in practice.
Consumer Involvement : Involvement demotes to a person's perceived relevance of the object based on their inherent needs and values and interests. Involvement is able to
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#title..types of retailing
The basic aspects to be noted about the buying centre are that: --The influences across the centre can differ from one product category to another. --The composition itself
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